so no ps3 price cut for 2009 confirmed??? :( sad, this and the toyota earnings have been the worst i have read about japan economy this is sad.

Probably pretty bad as well. I remember news about Panasonic drastically cutting their forecasts too.

Korean companies (Samsung, LG) will probably do OK for the time being due to the weak Won.

its not just sony most companies are going straight to hell in this times.

The problem for Sony is that some of the biggest competitors, Nintendo, MS, Apple, are doing decently.

That reminds me.... when will Sony announce those 'sacred cow slaying' measures that was talked about a few days ago?

They denied it, but I'm guessing they'll make the announcement with the earnings release.

ouch that really sucks, for sony. hope they can turn things around sometime soon.

At one point I had heard about Samsung possibly having a far worse holiday season than anticipated.  I think the serious global fall in demand is crushing just about everyone.  But as you said, the weak Won at least would keep them in the black.

As for comparing Sony to Nintendo, Microsoft and Apple, it may be hard to directly compare performance of the companies as a whole as they generally perform in different sectors of the technology/electronics market.  They do have directly competeing divisions within each company though.  The real "dagger" for Sony if you compare each company as a whole is they don't have a "stand-out" product that separates them from the competition that is readily adopted by many.  Blu-ray is a leader for Sony but despite slightly higher than anticipated adoption it can't compare to other companies having products like the Ipod, Wii, and Windows.  Sony's stand-out premium TV line is split with their partner Samsung which again is split with value LCD TV's and Plasmas TV's.  The TV market is quite segmented to perform abnormally strongly in.

[Sony Defense Force]

Sony's doing better than evar!!!11!

See? Since Sony loses an estimated $40 per PS3 sold, what really happened with the $1.12B loss was Sony just sold 28M PS3s this holiday. Sony FTW!!!11!!!!shift one

[/Sony Defense Force]

So what your saying is that Sony has nothing unique and all their products/devisions make stuff that has a ton of substitutes and in Sony's case typically a lot cheaper.  To me that sounds like they need to change something big in their company or they will be in trouble, which is sounds like they are in trouble.  So i guess it isn't just me thinking.