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Forums - Sony - The sony invasion begins.....

Kzoellner on 11 January 2009

New Yankee Stadium to be outfitted with PS3s and Sony branding

28 Commentsby Griffin McElroy Jan 11th 2009 8:00PM 
Filed under: Sony PlayStation 3, Sports


The new-and-improved-but-completely-devoid-of-history-and-tradition Yankee Stadium will make its public debut on April 16, when the Yanks are scheduled to pummel the Cleveland Indians into submission. However, we've got a pretty good idea what we'll be seeing the first time we cross the threshold of Baseball's Cathedral 2.0 -- Sony devices and branding, as far as the eye can see.

Sony Electronics and the Pinstripers announced Thursday that they'd signed an agreement designating Sony the official consumer electronics manufacturer of the Yankees. What's this mean? Well, Sony gets a prominent advertisement on the right-field wall (as well as a number of diorama ads in the concourse), and the new stadium gets over 550 Bravia and LCD HD televisions for the high-roller suites, and a PS3 gaming area in the park's "Strike Zone." Oh, also, the Yanks' new mascot is Polygon Man. That's a fair trade-off, right?


This is great marketing.  Place your products right in the hands of thousands of people to see and try.  Something Sony has yet to do.  I think they are getting their market back in japan first.  I bet they are going to go after europe and america at the same time. 

chatter away



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Smashed on 11 January 2009

Nice! Perfect way to market.

Sony invasion ftw.



Seraphic_Sixaxis on 11 January 2009

O.O Oooo Rly???

Impressive..



CaptDS9E on 11 January 2009

Yeah I'm sure all the people who have been or will be downsized are thrilled about that.



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makingmusic476 on 11 January 2009

If only they could've gotten Killzone 2 into that gaming zone before it was released. The season doesn't start until April, though.



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Aiemond on 11 January 2009

Well, there goes all the boston area ps3 sales.



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Kzoellner on 11 January 2009
makingmusic476 said:
If only they could've gotten Killzone 2 into that gaming zone before it was released. The season doesn't start until April, though.

 

That would of been great.  But I am guessing it will be all baseball games......  IF I ad to guess anything else it will be LBP because of the family situation.



Groucho on 11 January 2009

Sony makes the best baseball game on the consoles, as well. This could be pretty big for PS3s... at least in New York. Might be bad in Boston, etc. though. ;)



llewdebkram on 11 January 2009

Could have the reverse effect on fans of other teams though.
Sony has a presence in the Yankee stadium and therefore could be seen as a supporter of them causing rival fans to be pulled more towards an Xbox360 purchase.

A bit like celebrities endorsing a political party and voters thinking, if they're supporting them I'll vote some other way.



Kzoellner on 11 January 2009
llewdebkram said:
Could have the reverse effect on fans of other teams though.
Sony has a presence in the Yankee stadium and therefore could be seen as a supporter of them causing rival fans to be pulled more towards an Xbox360 purchase.

highly doubt it.  Its kind of a 90's marketing scheme.  Watch dumb and dumber every scene has an "over the top" advertising for an item... at&t was the worse in it.  we will probably start seeing sony in a lot of other places coming up.