The sony invasion begins.....

[Kzoellner]

New Yankee Stadium to be outfitted with PS3s and Sony branding

28 Commentsby Griffin McElroy Jan 11th 2009 8:00PM 
Filed under: Sony PlayStation 3, Sports

The new-and-improved-but-completely-devoid-of-history-and-tradition Yankee Stadium will make its public debut on April 16, when the Yanks are scheduled to pummel the Cleveland Indians into submission. However, we've got a pretty good idea what we'll be seeing the first time we cross the threshold of Baseball's Cathedral 2.0 -- Sony devices and branding, as far as the eye can see.

Sony Electronics and the Pinstripers announced Thursday that they'd signed an agreement designating Sony the official consumer electronics manufacturer of the Yankees. What's this mean? Well, Sony gets a prominent advertisement on the right-field wall (as well as a number of diorama ads in the concourse), and the new stadium gets over 550 Bravia and LCD HD televisions for the high-roller suites, and a PS3 gaming area in the park's "Strike Zone." Oh, also, the Yanks' new mascot is Polygon Man. That's a fair trade-off, right?

http://www.joystiq.com/

This is great marketing.  Place your products right in the hands of thousands of people to see and try.  Something Sony has yet to do.  I think they are getting their market back in japan first.  I bet they are going to go after europe and america at the same time. 

chatter away