Excerpt from "Interview: EA's Chip Lange On The Evolving Casual Games Market"
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BIZ: What has EA learned about the Wii in terms of trying to crack the first-party sales stranglehold Nintendo has had with games on that console? CL: I think the challenge with Wii...it's a unique platform in the way you interact with it, it's unique in its consumer base and its unique in its family orientation. The game I'm the most proud of that I think has made some in-roads in breaking that stranglehold in the charts is Nerf. What we did with Nerf was we embraced the controller mechanic and we figured out how to innovate upon it both in terms of the game and the way you use the controller with the blaster we released. When the NPD figures come out you'll see consumers agreed with us that that's the type of innovation they'll reward on the Wii. I think it's treating that platform as a unique opportunity and delivering unique experiences for that platform. It's harder to port your way to success on the Wii, but if you really focus on it there's enough of an installed base there so that you'll be rewarded. |
"...but if you really focus on it there's enough of an installed base there so that you'll be rewarded..."
I hope that EA's not the only publisher who realizes this. I'm sure they do.
;){kind=small}
