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Forums - Sony - Pachter: Sony will cut PS3 price 1st of April

Staude on 01 January 2009
Squilliam said:

Cell 45nm mass production is due when? Q1/Q2?

This is how I expect them to do their price cuts.

Q1/Q2 U.S.A: Cut the price to $350/$450 to stem the bleeding in this region. They need to act here first and quickly, Others can wait because they do not have to move as quickly in that region. If they wait till the end of the year they may as well put their tail between their legs and kiss this region goodbye.

Q3/Q4 When they release their updated PS3s (Takes about half a year going by Jasper production vs release dates on the Xbox 360) with the Cell 45nm cut the price by $50 in the U.S and Europe for all models and reintroduce the old 80gb style backwards compatibilty and then keep that expensive model $100-150 more than the cheaper PS3 SKU and keep it profitable.

 Give the 160gb system REAL value besides the increased price and aim to be profitable with this SKU to balance out the cheaper SKU sold at a loss. If a PS2 costs $150 with memory card, then its justifyable to charge the PS3+PS2 price for this SKU. Include a memory card reader for free to encourage transition.

So at the end of the year, the price should be something like

$300 80gb/$400 or $450 160gb in the U.S and $350/$450 80gb or $500 160gb in the E.U (Euros not $$ lol, stupid keyboard)

 

 

 

that made me lol XD it's true too.

 



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colonelstubbs on 01 January 2009

Price cut complete with killzone 2 bundle, yep that should help sales



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NJ5 on 01 January 2009
phisheep said:
Sony probably has some good reasons - beyond profit - for not cutting the price.

Look at it this way. Ther have been engaged in a game of 'chicken' with Microsoft, waiting for who would blink first.

Microsoft has blunk, with aggressive price cuts. But there is a chance that these will backfire in the long term - that Xbox 360 will end up being seen as the console for those who can't afford a Wii or a PS3 - the low-end alternative.

Maybe not in the US, but possibly everywhere else.

Idon't expect Sony to do anything for another six months at least. And maybe not even then.

I don't buy that. When people look at the PS3/360 software shelves and advertisements, they can see two things:

1- The 360 has more software.
2- A lot of the games are shared between the two platforms.

Then it should be pretty obvious that the 360 offers a similar or better gaming experience to the PS3 at a much lower cost. This of course assuming they're not after a specific 360 or PS3 exclusive, in which case the choice is not done based on price anyway.

Even if you're right, in a severe recession, the low-end alternative can do very well on lower price alone. In any case, why do you think this factor would only matter in the long-term?

 



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phisheep on 01 January 2009

Short-term, price cuts generate sales. That's why shops have sales.

Long-term, they eat into profits. That's why shops don't have sales *all* the time. At least most shops don't, and those that do have a downmarket perception.

Of course, in recession, low price can be an advantage - but consoles are still luxury items and I'm suggesting that the MS cut may harm its perception.

As to software, sure MS has more. I'm less certain that it has more that people actually want. For example, Sony seems to have a better grip than MS on expanded-market games.

I don't own either, so I'm not trying to take sides here, just to point out that Sony doesn't necessarily have the price problem that a lot of people seem to think it has.



amp316 on 01 January 2009

Is this an April Fool's Joke?



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Demotruk on 01 January 2009

I think some people are missing the point in other posts. You shouldn't take it as implicit then that the end goal is to win the console war. I think it's safe to assume that some people think there would be smarter moves to make than those aimed towards winning the console war when Sony is in the position it is in.

 

Edit: I was thinking this was a different thread...



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Darth Tigris on 01 January 2009
phisheep said:
Short-term, price cuts generate sales. That's why shops have sales.

Long-term, they eat into profits. That's why shops don't have sales *all* the time. At least most shops don't, and those that do have a downmarket perception.

Of course, in recession, low price can be an advantage - but consoles are still luxury items and I'm suggesting that the MS cut may harm its perception.

As to software, sure MS has more. I'm less certain that it has more that people actually want. For example, Sony seems to have a better grip than MS on expanded-market games.

I don't own either, so I'm not trying to take sides here, just to point out that Sony doesn't necessarily have the price problem that a lot of people seem to think it has.

Huh???

I don't understand this mindset.  The 360 was released in November of 2005 at prices of $299/399.  In September of 2008, almost 3 years later, it has the prices of $199/299 with both having added value over the launch SKU's.  That's $100 in 3 years.  The much more successful PS2 did not go that long before having a $100 price cut.  So why is it that Microsoft's longer paced price cutting strategy harms its perception?

 



phisheep on 01 January 2009

I'm not saying it does. Just that it might do. My reasoning goes like this:

At launch and up to recently, Xbox 360 seen as in direct competition with PS3. Market perception - with the exception of blu-ray, which hasn't had quite the impact that Sony thought - was largely that the two were functionally equivalent, but MS less pricy. So, less money for about the same thing. Gives sales benefit to MS. So far so good.

With recent price drops and advertising, Xbox 360 is deliberately placing itself to fight the Wii on price in the expanded marketplace. Trouble is, it doesn't do everything the Wii does. Doesn't have the motion control, doesn't have the breadth of games, doesn't even look cute. So, market perception that it is the console for people who can't even afford a Wii.

And that is a bad place to be. Even in a recession many people prefer to shop in Tesco rather than Aldi (or whatever the transatlantic equivalent is), because Aldi is just a drop too far.

So I'm suggesting that the price cut may have significantly changed Xbox 360's market perception for the worse.



Steroid on 01 January 2009
leo-j said:
I predict (ive said this before)

E3 09:

Sony drops the 80gb to cut out stock they drop it to $279.99

Announce new 100gb model BUNDLED with little big planet for $299, Announce a BC model with killzone 2 as well as a 200gb HDD for $399

Cut the 160gb to $379.99 to kill off stock

Drop the ps2 to $99.99 (and possibly cut the psp to $139.99/$179.99 for bundles)

If they do that, they will do amazingly well the 2nd half of the year, by amazingly well I mean PSP/PS3 sales will double-triple compared to the 1st half of the year, and PS2 sales will hold or slightly increase.

 

Forget the BC it's not comming back. And frankly with the gaming lineup the way it is who cares?



Avinash_Tyagi on 01 January 2009
DMeisterJ said:
Most likely. Fifty once, and then fifty again at the end of the year.

This will really, really help Killzone 2. They know it.

 

 So you expect them to become unprofitable again?

 

 

 

 

 

 

 



 

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