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Forums - General - This is surprising (Dark Knight Sales)

Starts 10 millionth post on BR future:

 

So I was browsing around Amazon again looking for some random bargains and I noticed this meter off to the side measuring The Dark Knight preorder sales DVD vs. BR.  DVD is winning 55% to BR 45%.  I understand this info should be taken with a grain of salt and it is only 1 retailer out of many but that is much higher % on BR than I expected.  It could be due to Amazon's low price on the BR format and preorder price gaurantee.  Is this maybe a make or break movie for this format?

 

 

 

 



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Yeah, Blu-Ray sales do really well online as opposed to brick and mortar.

With Iron Man, first week sales were about 20% Blu-Ray in regular stores and were about 50% Blu-Ray online.



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The type of people that would actually bother pre-ordering a film are more likely to be film enthusiasts and thus they're most likely to be early adopters. Hence the higher percentage of BR pre-orders. Overall sales for the DVD will still dwarf the BR release though.

I wouldn't be surprised if TDK opened to like 8 - 10 million dvd sales week 1 in america alone.