Hey there,
i followed several threads here on VG and i'm impressed of many disscussions here concering Nintendo.
Currently i'm writing on my Bachelor Thesis about the present strategy of Nintendo by expanding its consumer target groups and its increasing Wii/DS sales made in the last two years.
My focus in this thesis will be on Nintendo's Marketing Mix including the popular four P's (Product, Price, Place/Distribution and Promotion).
Product - is about quality, packaging, brand, product-characterstics, product assortment
Price - is about long-term savings, usual discounts, list pricing
Distribution - is about several distribution systems, several used distribution channels, trade relationships
Promotion - is about advertising Nintendo's products (especially it's Wii), about brands awareness, sponsorings (any ideas?), fullfill customers' needs and wants
I'm going further to ad another P, namely, People. That's wye because to me Nintendo's people are playing a big role to create such a "Wii Mania" as we have today. What about it's frequently discussed casual gamers?
What du you guys think about the current Nintendo's Marketing Mix?
Would be great to hear some good suggestions and opinions.
take care
eagle
