Bodhesatva said: Is anyone else beginning to suspect that Microsoft can't design efficient, cheap hardware? It's still early for them, but I'm beginning to see a pattern. I don't mean "Their systems break down a lot," I mean that they can't seem to make hardware at low prices. From all accounts, Microsoft was still losing money on the original Xbox once it was obsolesced. Now, we get a tiny price cut two years after the release of the system, which suggests the 360, too, has not seen dramatic cuts in manufacturing cost. Anyone agree with me here? Or have evidence to contradict me? |
The problem with the original xbox was that it shared more in common with a desktop than it did with a console. Desktops are designed to be upgraded with a steady price, not to be kept at same specs and dropped in price. That being said, what has really changed with the 360 hardware to drop costs?
Hard drives - slight drop in price
CPU - drop from initial peak due to better yields and revisions. Same for GPU.
Motherboard - one revision so far; fairly good revision in reducing needed power circuitry.
Case, fans, and heatsinks are still probably the same in costs.
The problem with producing hardware is that to really drop costs, you have to sell a whole lot. To sell a whole lot, you need to have an attractive price point. To be able to afford that attractive price point, you need to reduce costs. This is the Catch-22 that Microsoft got caught in last generation, and ended up ignoring the 'afford' part and went for the drops.
Sony has been able to reduce prices so much because they launched with new and costly hardware long before it was ready for mass production. As these products have gotten closer to being at mass production levels, prices have fallen through the floor.