rofl the first time i saw that commercial i was laughin so hard....might be because i was high at the time

ps3 average price is 500$ and it has sold 17 million. You are saying it's not good enough. This is where I'm not going to be able to make you understand.

That is how it mere exposure works.

Take for example this study that was done.

4 girls went to a class of 200 people, auditorium style.

Out of 20 classes, 1 girl went 5 times, 1 girl went 10 times, and one girl went 15 times, and one went 20 times.

These girls were confederates, or, people working under for the study.

At the end of the semester every member in the class was asked to rate 4 girls based on looks, approachability, intelligence, and popularity.

The four girls they were asked to rate were not the four girls who went to the classes, but similarly looking people.

The results lined up like a row of ducks. Lookalikes of those who attended more were judged higher in every category than ones that were there less.

The key in this study was that the class was out of 200 people, its not the kind of thing where you really get a good look at anyone.

Of course under mere exposure, the exposure levels should remain between 10-20 times. If it exceeds that it could "put off" the target by annoying them, or not make any more difference at all. That is why teasers like these are used where they barely showed anything.

lol @ baddman,

And lol @ fishyjoe for another reason >_>

OT:

I wish they stuck with what worked last year the "Do you want it" commercial. Those had good music, and showed games, and got people hyped for the system. Everytime I saw that commercial I got chills. The first true, good, playstation commercial.

You bring up some great points dmj.

That commercial was cool. However, i think they couldv'e done better with their "multifunction metaphor" centerpiece, the swirling black blobbish thing. Sony right now needs an image, yaknow? Something to define it, nail it down, identify with.

Wii has: "Wii would like to play"
I forget the 360 one: "Jump in"?
Sega: "had welcome to the next level" and "SEGA!!"
PS1 had "URNOTE"

I own a ps3 and I don't even know what its thing is. Was it play beyond? Is that over phrase over now?

Now thing about that "do you want it?" commercial is that I think most people on this site will agree that they like it. Now of course everyone has varied tastes, so it probably didn't work well with everyone, and in fact I didn't buy mine because of it, but instead it made me happy for Sony because I thought they were pumped and ready to sell some consoles. Maybe that commercial was aimed at us, the hardcore, and trust me we are all hardcore in this forum, even Rol. So maybe it was effective maybe it wasn't, but there was a great increase in sales after that commercial, so I would think it was very successful.

However, it did one thing wrong. It advertised something it wasn't: HOME.

Now these commercials are teasers and while they may not appear to be effective, they are setting up a "what is it about" atmosphere where the commercials that come out next will be subliminally more likeable because they will provide closure to these teasers. That is how they work, and this strategy can set up some very powerful persuasion forces.

In this way they are saving a lot of money. By cutting down the time frame by 5/6ths of a minute, they save 5/6ths and yet will psychologically more effective ads later. Sure MS is spamming the airwaves like there's no tomorrow, and they show tons of gameplay and whatnot which is great, but very very expensive. Let me also remind you that MS is still barely scratching the red.

For what Sony needs to do now, ie; save money. These are very classy, cost effective ads that will generate just as much interest around buying season (i predict the first full Sony ad to come out before black friday).

And, I can guarantee, that the commercials that do come out, are going to wow a lot of people, and will give you chills again. It may just be because you like the commercial, but, even thugh you may not realize it, because of these teasers, something about them will click, even before you are aware that you like it or not.

actually it isnt that bad, its jsut not on the proper TV channels. Adult Swim, and Discovery Channel doesnt equal a wide enough market

adult swim? interesting. looks like they are definitely targetting the 18-30 male audience lol