Ninty would need to branch out into a couple more (unrelated?) markets before they could consider taking spots #2 or #1 - on a permanent basis. Maybe something like cell phones or PDA's.
I can't see any reason why they couldn't release a souped-up DS model as a PDA, with a bunch of extra features. For business people, and Ninty fans would also get one. Then they could release "pure" business software.
Gesta Non Verba
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... 10 years it took em! And allas! I'm still with em to celebrate their conquering the market!