1) Brand loyalty 2) All your friends had it 3) Blu-Ray 4)Technical assets ..,eg Graphics cards and processor 5)You liked its games line-up best 6)You preferred its controller/Gamepad 7)Because of its cost 8)You Bought it for 1 game...eg Buying a PS3 for MGS4 9)Propaganda... like the PS3/XBOX songs on Youtube 10)Because of TV commercials 11)You didn't choose ....u were given it











