After all this crap going around saying that Sony is financially dying, here is why Sony is doing just fine . 1.... Sony is still making profit on their games division so they will not give it up. They make more on Software and PSP/PS2 sales than they lose on PS3 Hardware...So when the PS3 hardware becomes profitable then they are in luck. 2.....Other companies aren't exactly thriving either. eg. Microsoft continues to eat into their profits with the whole RROD issue, and they're share price is falling down too! 3.....Sony have a ton of exclusive games coming out along with Home. They also have a potential mega system seller in Gran Turismo 5. 4.....Sony is planning for the future. They developed The Cell and Blu-Ray because they believe that these technologies can stick around for a while, and they could well be used in the PS4. This means that the PS4 could be the cheapest Next Gen console on the market when the Next Gen comes.....and a cheap PS4 will sell like hotcakes. 5.....Although it's unlikely, If Sony got slaughtered in the rest of this Gen the would still remain in the videogame industry. Eg. In the 2 previous Gens Sony has destroyed Nintendo.....now look at them. 6.....Brand Strength, Loyalty and quality. Sony is 1 of the most recognised brands worldwide. They have alot of brand loyalty and people associate Sony with Quality 7..... Blu-Ray is owning! Look at Iron Man Sales. It's taking off faster than DVD did! 8...... Their laptops, TV's, Walkmans etc are all doing fine. Sales are just slowing down abit because of the economic crisis. 9..... Spiderman 4 will make them billions
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