matt247 said:
Why do you have to look at console sales during the same week the game was released to determine if it was a console seller? I bought my 360 for Halo 3 a month before the game came out, just right after the price cut. |
Because I work in retail planning & optimization.
The clearest time to identify a spike is during the initial few weeks. After that the game may/may not be driving sales as its part of a back library of games.
You can split it out later but it takes a lot of analysis and decomposition of sales effects to do so.
With games and media the general convention is that any spike you can attribute will be immediate. For example the MGS4 spike for PS3 and the Halo 3 spike for 360. Therefore given 360 sales have not shown a big jump it implies Fable 2 is not driving sales directly but as part of the whole 360 offering.
Picko - I agree as you can see. Once a game drops into the libary its very hard to assign console sales to that game alone.
Try to be reasonable... its easier than you think...
