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Forums - Sales - Opening Week Multipliers: The Chart(s)!

Since ioi has finally added good old charts for old(er) games, I decided to put this list out for next-gen (mainy X360) consoles.

 Okay, just before I get into the lists, there's a disclaimer/warning: it's mostly X360 titles. Why? I wanted to pick older titles that either aren't in the top 200, or are atleast as old as late 2006. Because of this, most games are X360, as it only covers the Wii/PS3's launches, and their top-50 games, therefore the PS3 isn't well represented (3 games).

They are organized by genre, so we can get a good look at a few of the differences between genres. Action/Adventure is obviously the largest, and most bland, as I had to put about 5 kinds of genres.

Nevertheless, the charts!

 RPGs. Doesn't include Phantasy Star (X360)

Name  First Week Total SalesMultiplier Still Charting? Notes  
 Marvel: Ultimate Alliance (X360) 59,095 444,423 7.520 Bottom 200 Doesn't inc. Gold Edition 
 Marvel Ultimate Alliance (Wii) 42,718 240,171 5.622 Bottom 200 " 
 Oblivion (X360) 259,524 1,209,809 4.661 Top 100  
 Enchanted Arms 33,475 118,341 3.535 Dead  

 

Shooters (TPS/FPS)

Name First Week Total Sales  Multiplier Still Charting? Notes 
 Call of Duty 3 (PS3) 13,768 261,137 18.96 No  
 Resistance: Fall of Man (PS3) 42,483 740,939 17.44 Top 50  
 Fear (X360) 37,734 306,399 8.11 Bottom 200 (?)  
 Rainbow Six Vegas (X360) 134,168 1,019,606 7.599 Top 50  
 Call of Duty 3 (X360) 163,770 1085,685 6.629 Top 50  
 Call of Duty 3 (Wii) 52,291 314,371 6.011 Bottom 200  
 Ghost Recon: AW 1 (X360) 227,423 1,299,825 5,715 Bottom 200  
 Battlefield 2: MC (X360) 58,334  378,516 6.488 No  
 Gears of War (X360) 550,577 2,808,082 5.100 Top 50  
 Call of Duty 2 (X360) 265,512 1,319,553 4.969 Dead No 2007 Data Avail. 
 Far Cry Insticts/Predator (X360) 43,159 188,226 4.361 Dead  
 Condemned (X360) 81,942 309,172 3.773 Dead  
 Perfect Dark Zero (X360) 205,153 679,360 3.311 Dead  
 Red Steel 133,208 390,331 2.930 Top 100  
 Prey 72,199 210,446 2.91 Dead  

 

Sports Games (Football, Baseball, Basketball, Racing, ect)

Name First Week Total Sales  MultiplierStill Charting? Notes  
 Madden 2007 (PS3) 17,125 404,790 23.63 Bottom 200  
 Burnout Revenge (X360) 32,554 304,895 9.365 No Doesn't inc. Bundles 
 Need For Speed: Carbon (X360) 60,054 544,538 9.067 No  
 Fight Night Round 3 (X360) 122,321 1,016,876 8.313 Top 100  
 Madden 2007 (Wii) 52,291 369,248 7.061 Bottom 200  
 Excite Truck (Wii) 48,863 290,104 5.937 Top 150  
 NBA 2k7 (X360) 97,398 519,364 5.332 Bottom 200  
 Project Gotham 3 (X360) 92,483 507,698 5.489 No 2007 added 
 WWE Smackdown v. Raw (X360) 75,976 398,865 5.249 No  
 Rockstar's Table Tennis (X360) 45,396 256,862 5.658 Dead 2007 added 
 Need for Speed: Most Wanted (X360) 113,397 565,805 4.989 Dead 2007 added 
 NBA Live 07 (X360) 84,646 408,551 4.826 No  
 Major League Baseball 2k6 (X360) 73,546 324,007 4.405 Dead  
 Test Drive Unlimited (X360) 44,724 235,175 5.258 No 2007 added 
 Madden 2006 (X360) 217,357 595,348 2.739 Dead  
 Madden 2007 (X360) 625,461 1,620,929 2.591 Bottom 200  
 NCAA Football 2007 (X360) 293,330 730,060 2.488 Dead  
       

 

Action/Adventure/Ect

 Viva Pinata (X360) 10,690  243,253 22.75 No   
 Dead or Alive 4 (X360) 24,459 308,750 12.62No   
 Rayman Raving Rabbids (Wii) 67,716 520,432 7.685 Top 100  
 Blazing Squadrons of WW2 (X360) 43,157 198,461 4.598 Dead  
 Super Monkey Ball Adv. (Wii) 68,799 314,436 4.570 Bottom 200  
 Tomb Raider Legends (X360) 52,706 239,467 4.543 No*Will re-release w/ TR:A  
 Lord of the Rings: BFME2 (X360) 45,208 258,282 5.713 No 2007 added 
 Lego Star Wars 2 (X360) 71,838 319,416 4.446 No  
 Over G Fighters (X360) 31,938 136,732 4.281 Dead  
 Zelda: Twilight Princess (Wii) 441,285 1,769,735 4.010 Top 30  
 The Outfit (X360) 48,635 209,461 4.306 Dead 2007 added 
 Hitman: Blood Money (X360) 71,804 275,368 3.834 Dead  
 Kameo (X360) 77.231 287,973 3.728 Dead  
 Dead Rising (X360) 210,028 761,281 3.624 Top 100  
 Chromehounds (X360) 68,212 216,859 3.179 Dead  
 Saints Row (X360) 265,298 791,162 2.982 Top 150  
 The Godfather (X360) 58,096 176,439 3.037 Dead 2007 added 
 Ninety Nine Nights (X360) 60,884 181,587 2.982 Dead 2007 added 
 Tom Clancy's Splinter Cell:DA (X360) 262,832 603,480 2.296 No  
 Name First Week Total Sales Multiplier Still Charting? Notes 

 

 

 Anyways, we see a rather hugely varied list, thus far of multipliers. Some games were escewed (PS3 games, most notably) due to low adoption rates @ launch, then strong sales afterwards. Nevertheless, we can see a general pattern with the shooters, as a "typical" tier ratio seems to be in the 4.0~6.0 area for most general games. This number, interestingly enough, is totally inclusive of every kind of opening - small and large.

 

 



Back from the dead, I'm afraid.

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Multipliers will just demonstrate how 'anticipated' a game was ...

Consider Brain Training in Japan, it's first week sales were 46,590 and has sold (after 113 weeks) 3,599,891 for a multiplier of 77.3; at the same time Dragon Quest VIII sold 2,267,827 the first week and 3,609,295 after 69 weeks for a multiplier of 1.6

Shooters probably have lower multipliers because they're tareting the 'Core' gamer who is probably aware of upcomming games (and will likely buy it early on) whereas a puzzle game targets more 'Casual' gamers who require something or someone to inform them that the game exists.



LOW multipliers may demonstrate how anticipated a game was, or how many hardcore fans there are of that particular game.
Perhaps HIGH multipliers are connected to positive reviews for the game? It would be interesting to check these against Metacritic ratings (or perhaps it would make more sense to check them against ratings from the five or so most popular sites/magazines).

Going just by those RPG and Shooter games, perhaps a multiplier of under 4.5 corresponds to bad/mediocre reviews?



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick

 

Actually, lots of other non-shooters are far more frontloaded...Look at the updated chart(s) once I get them up. Not all, but on average, the multipliers aren't as varied (and semi lower).



Back from the dead, I'm afraid.

Also, to Shina, I would argue it doesn't correspond with low reviews.

Most, if not all, of the low(er) ones on the lists were reviewed with scores of 80%+ on Gamerankings.com The most atrociously-low multipliers goto time-sensitive games that are big IPs like the EA Sports series for numbered sports (NFL, NCAA 06/07, except for launch Maddens for Wii/PS3).

Seriously, it'll be alot better when we can farm more data for Wii and PS3 titles that are in the various genres.

But it seems like an average (good/decent) multiplier is:

RPG Tiers: 4.0-5.0
Shooter Tiers: 4.0-6.0
Sports Tiers: 4.5-5.5
Action/Adv: 3.5-4.5



Back from the dead, I'm afraid.

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You have Twilight Princess labeled as a 360 game.



Either I'm overlooking where you mention it or some numbers are off because are these supposed to be US sales only? I know rayman has sold over 1 million worldwide along with Red Steel. Since you specifically mention some games with no 2007 data, I can assume they're not only based on 2006 sales.



To cash in my CC rewards points for $300 in Circuit City gift cards to purchase a 360 or not: That is the question.

Nice way to look at things.

Will comment that this is skewed significantly at the "launch" of a console, as hardware is limited. The first week figure for several titles will be incredibly low, yet it may keep selling indefinitely (i.e. WiiSports in Japan is probably like this?).

...

I was considering drawing up a bunch of "sales graphs" (cumulative sales over time), then normalising them to say, 100k in first week (or first month).

You end up with a bunch of differently "shaped" graphs. We could then identify the factors that puts a game into one of these categories, and we can use it to estimate lifetime sales of any title once it launches.

(but I don't have time now - maybe a project for later...)

 

 



Gesta Non Verba

Nocturnal is helping companies get cheaper game ratings in Australia:

Game Assessment website

Wii code: 2263 4706 2910 1099

Basically, the reason I did this was to identify key factors in what makes a game (on average), have a certain kind of leg, and I think the charts show that.

In the case of PS3, no software sold @ launch (since the tier rate was combined 1.0), which eschewed their data hugely, whereas the X360 and Wii launches saw great software sellthrough, to give most games, normal legs.

Also, having said this, we can see the majority of games, regardless of format, fit into 3.5-4.5 legs. Even Zelda:TP almost fits into this. Obviously, there are tons of variations, and tons of games that beat this (like Wii Play, already).

There are a few games that have no 2007 data, but I KNOW there is 2k7 data on the games at some point - I just haven't found the data yet, as ioi only shows the top 200 games of the year (hey ioi, mind changing that?).

And finally, we can see that some games, ie Madden and NCAA08, are going to have abysmal legs. This will certainly help us to extrapolate final sales.

But like you said, creating a graph for various games, would be a good idea. I actually have a chart of millionsellers for the X360, and the charts are pretty neat.

Nevertheless, I probably will re-do those charts, factoring in PS3 and Wii US/NA millionsellers (Zelda:TP, Wii Play, R:FOM).

Realilistically, for any game to go into a certain multiplier, you only need about 4-5 weeks of data to give a near-exact end total, because by then, you can understand where it's trending toward - games like Wii Play and Guitar Hero show a totally different sales curve vs. Mario Party 8 and Crackdown.



Back from the dead, I'm afraid.

I'm surprised how well Call of Duty 3 has sold on all 3 consoles. I mean most people considered it a disappointment in the series... that series is so freakin' popular.

COD 4 should kill the charts with all the hype it's getting now... I think it will easily be the 3rd biggest multiplatform game on 360/PS3 after GTA and Madden this year, except maybe if Assassin's Creed exceeds expectations.



Thanks to Blacksaber for the sig!