ony should just go for the kill in europe and drop the price to £250 in europe. that would surely kill of the 360 and leave a huge weekly gap. i dont think microsoft can make the 360 any more cheaper than it already is! if it went any cheaper it would be cheaper than the ps2!
Sony can't do that. The one market that comes closest to bringing them profit, is not the market they will drop price in.
They'll focus on US (and Japan) first. Europe will serve as a non-profit, possible tiny profit post to offset additional losses in the US if they do go for a lower price there...