Of course there is. The DS sells near half a million every month currently, and the PSP floats just under a quarter million. combine that with existing users upgrading and you have a huge market.

I give up Gnizmo >_>

you're either mocking me..or just blind..the fact that you still believe that Sky render is wrong..and that PSP and iPhone are targeting the same 'demographic' as the DSi..

clearly reveals how you think..and I'm not in the mood to talk to someone like that now

have fun fighting with truth ^_^

The biggest problem with beliefs is that they're so hard to change, yet so easy to change your views on other matters to match them. To wit: all the marketing speak in the world is not going to make the iPhone and PSP appeal to the consumers which actively refuse or are unaware of these products. The issue taken with the products vary ("It's too complicated!", "I already have a phone/MP3 player/camera/game system!", "I don't need it!", "It costs too much!"), but the fact remains that those customers who refuse these two products will have at least a few of their excuses fall flat in the face of the DSi.

 So these would be people considering buying an iPhone or a PSP but instead see the DSi as the better alternative?

>_>

they aren't considering it..they don't care..cuz they already have a camera and mp3 player and a phone etc etc...they are not considering the PSP or iPhone..it's why they are distant customers..

If they weren't considering it they wouldn't have reasons not to buy it. More over, having similar features in a different device wouldn't appeal to them either.

Distant customers are even further than the ones I illustrated. Those I illustrated were Tier-2 customers of the iPhone and PSP. The Tier-3 customers for those two do not even know about or do not even care about the iPhone and PSP. Remember, the DS targets a different market segment than the PSP and iPhone do. All three are part of the entertainment market, but the PSP and iPhone quite firmly sell to the technology-centric segment of that market. The DS, on the other hand, is primarily in the experience-centric segment, which is immensely larger.

What segment of a market your product primarily targets determines a great deal about where it can go. By focusing too heavily on a high-level segment of a market, your product will inevitably become niche. By focusing on too many market segments, you risk being jack-of-all-trades (ie. you please none in trying to please all). By focusing too vaguely, you make a product which has no clear purpose.

The ideal goal is to target as broad a definition of the market as possible, while not being so broad in definition that you get no customers. This is where "universal appeal" comes in, and is why Blue Ocean products work so well. While there is no good or service which has absolutely universal appeal (even water has alternatives), there are basic human wants and needs you can target and get the most out of if you target them well. The more pure the focus is on those wants and needs, the better your product will do. This is why the underlying philosophy of the DS has never changed, and has only ever been reinforced by Nintendo's efforts: to be useful and entertaining.

I understand what you are getting at there Sky Render, but you aren't really making a strong case for the DSi. I am not arguing that Nintendo has no interest in the expanded market. I am arguing that the DSi is muscling in on the techno-centric part of the market occupied by its competitors. I really don't see how adding a camera and MP3 player (even with the limited editing options) will appeal to people who would never have thought to buy an iPhone, PSP, or DS. It would seem you need a marketing strategy to push outside of the current market, and you can use the DSi in that, but it will not achieve that effect on its own.

I already explained it: the DSi's inherent values for its camera and music playback are different than PSP and iPhone's, and it's reflected in the features that are touted most. The focus on the value of "having fun" on top of of and indeed above the basic "taking pictures" and "listening to music" values are what makes the DSi different from the PSP and iPhone. People who buy the DSi will not buy it because they want a digital camera or music player; they'll buy it for the "gimmick factor" of the image editing and multi-camera tools and the audio tinkering tools. Even if the iPhone or PSP has some capacity for these things, they're not actual values of the system; most people don't think of iPhone or PSP when it comes to casually dinking around with pictures or music, plain and simple.

Both cameras and music players are commodities; you can find them anywhere and get bigger, better, more impressive ones all the time. But none of them actively try to sell you them on the merit of being genuinely different from the rest. That's what DSi is going to be doing.

As I said before, we will just have to agree to disagree.