That`s what i like about MS -> marketing. Plus,the price is good,at 179 euro it will sell this Christmass. With hardcore games like Gears 2 and Fable 2 and family games like Viva piniata 2, Banjo 3 and Rockband 2... Again,great marketing.

Wow, creepy.

Amazing ads. 360 not giving up in EU. Good Job MS. Looks like they are trying to please gamers all over the world unlike SONY.

I think the most pertinent information from the ads is that, for the most part they feature women. I do not know the demographics of 360 owners, but I would surmise that women are not the 360's base. From these ads, I think it is clear that MSFT is making an effort to appeal to "casuals."

Almost as creepy as the PS3's baby ad....>_> I still have nightmares..

Lil bit sicko :S

Not sick as PS3 devil doll ad, but still kind a creepy.

in what way are these ads creepy?

Here in Canada, we only have the Rock Band one (at least from what I've seen). Although I mainly watch Spike, so I guess they wouldn't show ads for Lego Batman or the movie downloads.

The Lego Batman ad was shown 3 times during the Singapore F1 Grand Prix today. Good choice because alot of Brits watch F1 because of Lewis Hamilton.

 The ASA have some of the toughest standards and regulations in the world, they're also really slow. If something's wrong with this advert, it will be pulled off/Microsoft will be made to edit it within the next couple of weeks.

Apple got screwed over a few weeks ago thanks to the ASA.