In the past the videogame industry has been described as recession-proof. Looking back at articles from earlier this year the general consensus seemed to be that the industry could survive a small recession.
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The mindset behind such claims harkens back to past depressions when the public continued to go out to the movies, willing to pay the fees if just to escape from the dark realities of their everyday lives. However today the United States market and the global market itself is on the edge of complete disaster and so the question must be asked once again, is the videogame industry recession proof?
I believe the answer to be a resounding no. While it is difficult to map videogame sales against market trends due to the industries relatively short time on the market and the lack of data, it is possible to look at another previously presumed recession proof market, Las Vegas.
Since 1970, Las Vegas saw gambling revenues fall only once, in the aftermath of 9/11. Gaming revenues in 2002 where less than a percent lower than they were in 2001. As of May of this year convention revenues are down 7.1 percent, gambling revenues for the top casinos are down 3 percent, average daily room rates fell 2.7 percent, and the stock prices of some of the largest Strip resorts are down as much as 42 percent. Don't forget to add in the fact that 4 percent fewer cars crossed the California-Nevada border in March and the closure of three airlines that had substantial services to Las Vegas.
http://economictimes.indiatimes.com/News/International_Business/Recession-proof_Las_Vegas_hit_by_US_economic_downturn/articleshow/3048220.cms
Looking at this data and with economic woes more worrisome than in recent memory, it is possible to presume that the entire videogame industry is about to see a major shift in sales trends. With new games retailing at around $60 plus the exuberant price of today’s consoles the industry has pushed itself into a sticky situation. For the past few generations companies have continued to increase the prices for their gaming equipment exponentially and as a result consoles have gone from being impulse purchases to calculated financial investments. No longer can the videogame industry be compared to the Movie industry of the 1930's.
Today, in the face of one of the biggest economic crisis in recent memory we must wait and see how the consumer reacts. Will sales continue as normal, will consumers look for the cheapest options available, will the relatively low-priced handheld market become the new spearhead for gaming or will we see a complete collapse of sales in all sectors of the videogame industry? I can't say for sure, all I can tell you is that we’re in for some big changes.
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