I’ll try to take off my 360 Fanboy hat for a second and look at M$ decision to shut down Ensemble and absorb the employees into the new Microsoft Game Studios entity and what it means for the consoles future. As I’ve said from when this news FIRST hit, the move by M$ was part of their “quiet” new strategy to apply some course corrections to the gaming strategy. Without a doubt, the Mii’s aren’t the only thing M$ is siphoning off Nintendo, since M$ is looking at the huge profit margins for Nintendo, and are probably looking to tap into that potential as well. The facts are this, 3rd party software titles are critical to consoles long term success, since independent developers are the best means to push the envelope for the hardware, but having a in-house studio, with the capability to innovate and create new and refreshing IP content is far more important, imho.
I find it somewhat incredulous that he was totally out of the loop. http://xbox360.gamespy.com/xbox-360/halo-wars/912697p1.html
I’ll provide an example in several other industry that might resonate and provide some analogy to contrast and compare. I’m a huge Marvel fanboy (TDK wasn’t that great, imho, and IM and TIH were far more entertaining, imho…bang bang), and I’ve been following the company for years…actually over a decade now. The decision to self produce its own films was both controversial, and extremely risky, but looking back now, on that decision, it was extremely sound. Marvel is STILL going to push for 3rd party movies, with other studios, but in-house studios movies are now at the core of the corporate strategy. I think it’s going to be the same for M$. You just have to look at Apple as another example of the importance of in-house competencies in your business model.
So, I know what some of you guys are going to say…Ensemble and Bungie were OWNED by M$...and I’ll say this to you’ll…take some lessons in Organizational Behavior 101, then come back to argue this point. This is fundamentals, wither you’re in Government, in corporate industry, or in a social organization. Having entities with individual identities, under a corporate umbrella breeds some innovation and creativity, but at the expense of control and efficiency. Bungie split was the harbinger of how risking such a tenuous existence can be, and how unreliable such a situation can be. In the case of a merger like Activision-Blizzard, sure, because you’re in a merger of equals, but this WASN’T the case with these others. This is like finding a 5th rounder in the draft, and the person blossoms into a star, and then you fail to get a long-term contract and lose them to Free Agency…it would have been better to trade them and get some great exchanges. M$ spun-off Bungie, because they had no choice…the Bungie guys were independent, and they had unity and wanted more independence. M$ only benefited from spinning them off, and on great terms to ensure they stay 360 developers.
The flip side is to have MGS as a living breathing entity, in order to develop NEW IP and push the already existing stuff. Just look at this site for M$ Game Studios…how pathetic is this?
http://www.microsoft.com/games/
The site is TOTALLY not updated…Too Human has been released and it’s still listed as TBD? WTF??? The current MGS is nothing more than a empty husk, but I believe M$ is shifting resources to stand this thing up as a fully capable studios, capable of generating and pushing a IP to fruition, whereas now, its at best a empty shell, and at worst, a clog in the machine of efficiency. Will the strategy work, I really can’t say, but what I can say is this, if the goal is to streamline and provide great reliability and control to the in-house gaming line, then this is a really good move, because I really believe that rumor about 10-12 M$ exclusive might be on the drawing board.
Just looking at the math on developing a game for this generation…estimates are like $20-100 million for top shelf efforts…if you’re M$, and you can pump out a HALO or two in a batch, isn’t it worth you dropping 200-300 sunk cost into the process to get 10-15 projects started and living and breathing? The payoff is massive…considering that HALO 3 made $$$$$$$$$ in ONE day!










