Nintendo, self proclaimedely, was never about the games. They've always held the position that they're about the "Entertainment". The entertainment market is much larger than the gaming market. Is Nintendo still advancing that philosophy?
It looks to me that Nintendo is rolling out the "Japan" strategy. If you study what has happened with the DS it can prove illuminating. It is very telling that a title like "Brain Age 2", a sequel, has outsold the original (in Japan). For all gamers, "hardcore" (whatever that means) and casual, the question for the future is "would you rather have the games that are released in english (or some other translation) or would you rather be in the position of the Japanese gamer that is getting a huge and deep variety of good titles now?" There are so many great games that never make it out of Japan. That may be changing if Nintendo can capture a demographic outside of Japan to support a more unified development program.
Another way of putting it is that Nintendo is going back to their Family Computer and Nintendo Entertainment System roots. Of course they never really left that idea behind although sometimes it seemed they forgot. At E3 they pretty much announced that they were interested in selling more consoles and games. Lots more. They did that through showing off games that people will enjoy playing and devices that will supplement that enjoyment. Nintendo (and Sony and Microsoft) will judge the success or failure of "E3" by looking at the bottom line. That's what I heard and if anyone tells you different they're a GD liar.
The Wii Board is guaranteed to sell out for forever (or until hell freezes over, or they make a better one). It will sell at least five to every nursing home in North America, Japan and Europe. People will be buying them for their parents to try and get them to move around some more and, not surprisingly, for themselves. It will be used in successful FPS's, sports games, rhythm/dance games (duh), a new Mario Party and a ton more. It will be used by doctors, physical therapists, sports trainers and dietitians.
Nintendo's self stated demographic has always been "E" for EveryOne. It seems like they've stumbled onto the winning formula again and caught the big one. Well, they know how to ride that wave.









