As much as I hate to say it, these companies need to stop wasting millions on DRM. Sure it might scare some people away from pirating, but the majority most likely won't buy it anyways. Stardock has figured it out, they don't waste money translating to languages where they are likely to have only small sales and lots of pirates, so they don't waste money on them or add things in that only pirates are really interested in. Just do something where you have to have the cd in that matches your cd key that you give or something so that the pirates can't go online and so not only do they not give them money for the game, but cost you money because of bandwidth and server costs.

EA's particular implementation has nothing to do with stopping piracy- it's to mess up the second hand market.