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Forums - Microsoft - Microsoft 9/19 Euro Price Drop: Desperation or Confidence? Also, effects?

goldenpp72 on 16 September 2008

I think its more like bring the parity of prices up to snuff with the rest of the world.



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tuoyo on 16 September 2008

Well they couldn't really sit back and do nothing with PS3 outselling it by a significant margin on a weekly basis and 360 not even having a dream of getting anywhere near Wii sales. At least at a reduced price they have a chance of remanining competitive.

Both Sony and Microsoft have had to drop prices out of desparation this gen. I think the way this gen has turned out can only be good for the consumers in the future gen. Both companies would have now learnt their lesson that consoles have to be sensibly priced and you can't foolishly assume that masses of people will buy your product at any price simply due to brand name. If things had turned out different we would have been looking forward to £550 Xbox 720 and £5 million PS4.



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thekitchensink on 16 September 2008

The first price cut was not a failure at all--it increased sales by 100% there YOY.

Just sayin'...



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reask on 16 September 2008

Jeez to read some comments in this thread you would think the ps3 was selling more than the wii every week.

Get over it ps3 is hardly selling more than 360 at the minute let alone come price drop.

Also ww it is 5 mill behind the 360.



 

 

 

 

Dno on 16 September 2008

yea anyone who thinks any price cut will have ZERO effect is kinda crazy... but will it turn the tide? nope it just doesnt wrok like that.



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Bitmap Frogs on 16 September 2008
reask said:
dejelek said:
just one thing the desperation is on sony side they cannot afford price cut this year, where xbox360 still have a room for more price cut this year or 2009
especially when valhalla mainboard finished for slim redesigned xbox

about ps3 vs xbox 360 price cut

Xbox 360 launched 3 years ago at £280. The same model (well, actually it's better as it now has HDMI and 60gb HDD), is now £170. That's £110 price cut in 3 years.

PS3 launched in 18 months ago for £425. It now costs £300. That's £125 in 18 months, ie, half the time.

win.

 

 

Quoting because it needs to be quoted.





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starcraft on 16 September 2008
Neos said:
Won't we first await first week sales so you can say after it failed and meaning you will be right again and therefor doing damage control?

I see another has learned the ways of DMeister!!!!

 



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DMeisterJ on 16 September 2008
Neos said:
Won't we first await first week sales so you can say after it failed and meaning you will be right again and therefor doing damage control?

I don't get it.

:-/



Reasonable on 16 September 2008

I think neither although its closer to desperation than confidence.

360 has been losing Others for a while now (despite its own sales growing its competitors have grown more and in less time on the market). If MS did nothing then by Feb 2009 Others would be lost to them and they'd be locked into third.

However this isn't a desperate fire sale - it;s trading of profit to try and ignite momentum, which is fair enough.

MS problem is that if despite cuts they continue to lose ground then it will be plain to all that 360 is third favourite console in Others no matter what they do.



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gebx on 16 September 2008
Bitmap Frogs said:
reask said:
dejelek said:
just one thing the desperation is on sony side they cannot afford price cut this year, where xbox360 still have a room for more price cut this year or 2009
especially when valhalla mainboard finished for slim redesigned xbox

about ps3 vs xbox 360 price cut

Xbox 360 launched 3 years ago at £280. The same model (well, actually it's better as it now has HDMI and 60gb HDD), is now £170. That's £110 price cut in 3 years.

PS3 launched in 18 months ago for £425. It now costs £300. That's £125 in 18 months, ie, half the time.

win.

 

 

Quoting because it needs to be quoted.

Ahah.. too funny

OT - Its not desperation or confidence - Its pricing "strategy", its a normal step for gaming consoles.

 



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