http://www.computerandvideogames.com/article.php?id=197205

MS denies 360 price cut event
Monday 15-Sep-2008 5:01 PM No European price cut news next week, says Microsoft
Microsoft has rubbished rumours that an event will be held next week to announce a European price cut for the Xbox 360.

A picture of a supposed upcoming Woolworths catalog emerged last week, listing new 360 price points at £129, £169 and £229 for the Arcade, Core and Elite console respectively.

According to a report on site Gamer.tm these prices are real, and will be rolled out at a "European event" next week. Not so, says Microsoft UK.

"There is no European event next week," a company spokesperson told CVG, denying the report.

Even so, prices of the North American and Japanese Core, Arcade and Elite Xbox 360 consoles have already been slashed, so Europe is hotly tipped to receive a similar slash in the near future. It might not happen next week, but we'd bet our seats it'll happen shortly down the line.

We'll keep you posted.

Andy Robinson

Why would you hope something dropping in price is false? LOL. How dose this make them desperate?

it also means lower profit margins, if any. the arcade retailing at £159.99 is already VERY cheap in the uk for a current gen hd console. lowering the price even further doesn't make it more appealing here. selling a hd console for that price would probably tarnish the console image in my opinion.

people in the uk don't mind paying £299 for a cosnole, because it usually means that they are getting what they paid for. a £129 hd console won't be taken as seriously as you may think. hardcore gamers may realise the value, but the casual (who are the HUGE majority of gamers out there), won't.

Ah, right. I just came back from a 3 month visit to Australia. It's a great country but damn, the game/console prices are unfair. I saw MGS 4 for $120 which is about £60 in English money. I bought it for £35, meaning it's nearly twice as expensive in your country.

Oh well fair enough altough both are good consoles in my opinion.

I know when the ps3 starts dropping in price I will consider getting one.

I have no allegience to either company.

WILL THEY EVER HOLD BACK???

So becuase dropping the price of one consle might increase the slaes of it and get more people buying the consle that costs less then the one that costs more its a bad thing? Thats the whole point of them dropping the price lol.

he never said it was a bad thing. he just hopes it's false for the reason stated above, which it is anyway.

I think when people say it's desperate they mean 2 price cuts within a 6 month span can seem desperate, no matter how you try to spin it. I think if MS can do it, they should, the ultimate winner is the consumer anyways.