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Forums - Microsoft Discussion - X360 Japan price cut, according to Bloomberg

alpha_dk on 08 July 2007

http://seattlepi.nwsource.com/business/322657_xboxjapan06.html

Thought you'd all like to know.



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Dolla Dolla on 08 July 2007

This isn't necessarily a price cut.

There are still misconceptions surrounding exchange rates and currency strength.

360 elite = 479.99 USD in states
360 elite = 47800 yen in Japan

Wii = 249.99 USD in states
Wii = 24990 yen in Japan

PS3 60gb = 599.99 USD in states
PS3 60gb = 59980 yen in Japan

Notice a pattern?

If the yen weakens, its equivalent in USD goes up, which makes it look like the item just got cheaper overnight. The price never changed in Japanese eyes.



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soccerdrew17 on 08 July 2007

its just ms getting owned in the japanese market. i think the premium is actually less expensive than the wii. no japanese gamers like the 360.



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montrealsoon on 08 July 2007

from the article:

>>In the U.S., Microsoft outsells Sony. It sold 154,900 Xbox 360 machines in May, compared with sales of 81,600 PS3s, according to data compiled by Port Washington, N.Y.-based NPD Group Inc. Nintendo sold 338,000 Wii units, NPD said.<<

Isn't that a freaky paragraph? Isn't the real observation from the data: "Nintendo outsells MS/SONY combined"?

The MS/SONY battle frankly doesn't exist right now.... not has it ever.

PS2 crushed XBOX/GC, and the Wii is crushing the 360/PS3.

I'm not seeing how MS is all that much a factor in terms of market share...



FinalEvangelion on 08 July 2007

To the Japanese, the price "feels" about 100 yen = 1 dollar, so the PS3 and 360 are really not too much different in price over there, except for foreigners there. The companies however get a much bigger advantage when currency is stronger in another country.



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ckmlb on 08 July 2007

I don't think it will have as big an impact as the PS3 cut in N.A. not even close.



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mrstickball on 09 July 2007

Of course a J-price cut wouldn't have as much of an effect, but it'd have an effect, and MS would sell more units. The difference is that a $100 PS3 pricecut in the US would equal around 15,000 units/mo more in sales (or more, on average), whereas with the 360, it might be 1,500-3,500 a month (or more, depending).

Despite this, the 360 pricecut would probably have a larger effect in terms of % increase per month.



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