Hey all - I recently joined (4 months ago) Capcom's Marketing team as the Senior Product Marketing Manager on Street Fighter IV, so my life is consumed with all things having to do with this awesome franchise (yah, my life sucks).
Before I go on about this "big surprise" John D. mentioned....A bit of self deprecation. I'm an avid gamer (I lined up quarters for SFII and it's sequels) - I promise that I'm no marketing schmuck. I started as a tester for Sega (poor Sega Saturn!) and then Sony, finally ending up in marketing (8 years worth). So I like to think I know something about gaming and marketing (but I probably don't).
Anyway, what's the surprise? The surprise isn't that SFIV is on it's way (duh!)...and that it looks and plays sooo good. I went to the secret Fight Club in LA, Comic-con in SD and recently, the Sneaker Pimps concert in LA....at every event, you guys just blow me away by the SF fan-love! Hundreds/thousands of you lined up to play at Comic-con and attend the panel - it was crazy to hear the cheering!
So is this surprise about SFIV? No - sorry to disappoint. BUT it is about Street Fighter as we promised.









