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Forums - Sony - Little Big Planet Will Be Hardware Seller Claims Sony

reask on 08 August 2008

This is up on games biz.

Worth a read.

Link Here.

 

http://www.gamesindustry.biz/articles/littlebigplanet-will-be-hardware-seller-claims-sony

 

LittleBigPlanet will be "hardware seller" claims Sony

It's certainly one of the more innovative titles in development, but Sony believes Media Molecule's LittleBigPlanet will also prove a big driver in hardware sales this autumn as the battle for market share intensifies.

With heavyweight franchises like Gears Of War, FIFA and Guitar Hero expected to dominate Q4, releasing an original IP during the year's busiest period is a gamble, but Sony is placing great faith in the UK-developed title, which invites users to "play, create and share" content locally and over PlayStation Network.

"Our target audience is everyone," explained associate producer Eric Fong, speaking to GamesIndustry.biz last month at Comic-Con 2008 in San Diego, where the game was being demonstrated to the public.

"It's got enough complexity that people can play it and enjoy it for many hours; at the same time, if you're just a casual user you can run through and play the game and have fun with it. Everything you see in the developer levels, you can create as the player."

Talking up the game's sales potential, he added: "It's going to be a hardware seller. Not only do you have the platforming experience that a lot of other games will have, you have this creativity that really is exclusive to LittleBigPlanet."

But some believe Sony's real challenge is in communicating the game's unique features to consumers, a point which Fong conceded. "How do you explain the game...without getting your hands on it? It's a difficult thing to do."

Therefore events like Comic-Con and Germany's Games Convention, which takes place later this month, have become a crucial part of Sony's aggressive consumer awareness campaign.

"We've been able to get it into the hands of the consumer and they're loving it," Fong said of the San Diego showing, where the LittleBigPlanet booth was well attended throughout the show.

LittleBigPlanet is due for release on PlayStation 3 in PAL territories this October, with a Japanese release confirmed for October 30th.



 

 

 

 

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masterb8tr on 08 August 2008

post the whole thing plx



Munkeh111 on 08 August 2008

I hope it will be, the game just looks so incredible



colonelstubbs on 08 August 2008

Hardware seller? nonono

Unless the marketing is immense and the game bundled, then no.



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masterb8tr on 08 August 2008

if they advertise this correctly i think we would see major sales.



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TWRoO on 08 August 2008

While I think the game looks incredible... I don't think it will be a huge push unless it is REALLY done well (marketing-wise)

I mean tbh this is Sony, they would claim any game was a system seller if asked (didn't they claim the same for Heavenly Sword and Lair?)



Godot on 08 August 2008

It may or not be a system seller. The mains problems that this game might have is that :
1. You have no idea what this game is about if you didn't heard about it before
2. Even for those that know, there is a confusion as to what is the real goal of the game
3. That game isn't interesting without online
4. The main demographic of the console isn't necessarily in this kind of games.
5. The sackboys are a bit creepy.

If they want the game to be a success, they need to do a lot of marketing. Ads that explain what the game is about could make up for 1,2 and 4.



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HappySqurriel on 08 August 2008

I have my doubts as to whether this games sales will be particularly impressive in general, and with how rare a game that impacts (long term) hardware sales is I don't think that you can claim a game (which could be very obscure) like little big planet can move hardware.



sieanr on 08 August 2008

I doubt it



Leo-j said: If a dvd for a pc game holds what? Crysis at 3000p or something, why in the world cant a blu-ray disc do the same?

ssj12 said: Player specific decoders are nothing more than specialized GPUs. Gran Turismo is the trust driving simulator of them all. 

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masterb8tr on 08 August 2008
Godot said:
It may or not be a system seller. The mains problems that this game might have is that :
1. You have no idea what this game is about if you didn't heard about it before
2. Even for those that know, there is a confusion as to what is the real goal of the game
3. That game isn't interesting without online
4. The main demographic of the console isn't necessarily in this kind of games.
5. The sackboys are brilliant

If they want the game to be a success, they need to do a lot of marketing. Ads that explain what the game is about could make up for 1,2 and 4.

 

other than that i agree with the post. If they could show advertisments explaining the concept idea+ just some cool trailers. I think the game would sell really well. With good reviews and stuff the game will also have long legs.

 

Sackboys could cause alot of sales to children imo