It's very misleading because those statistics are derived for top 20 sales, not the overall market. That means they are only counting new releases for the most part to determine market share. But the top 20 only represent a small part of overall industry sales.

Where's a good ol' ROFLcopter when you need one?

Not a prayer !

i don't think it will ever outsell DVD. its not worth buying unless you got it with your PS3 or something like that

Blu-ray will be a failure in the end--watch. It may be a good format with superb, 1080p and 7.1 surround sound quality which many people like, but its limited in appeal to video and audiophiles. Many use Netflix, Veoh, torrents, and others, By 2011 IPTV will be a mainstream staple and quite possibly, HVD (Holographic Video Disc) will replace BD media as "the" common or competing format. (Most likely competing).

I don't think BR will have that much market share in 2011.

not gonna happen in 2011, and when it does happen it's going to be hollow victory at best. You will see a trend that DVD sales decrease, and blu-ray sales don't increase enough to offset the difference.

This is certainly possible if BR player get to $200 this holiday season and $100 by holiday's 2010. Otherwise, no.

 You know Nintendo has the joint patent on the HVD right? O man that would be some shit to see the look on Sonys face if Nintendo stole their "Next gen format" right out from under neath their feet. Anyway... I dont see BR becoming the next big format. Its just simple sience, if you look back every video format has looked totally different from the last. Music storage included. No one is going to buy there old movies over again to watch them on anouther disk format no matter how much work is put into them to upgrade the quality, new stuff maybe but never old. You put HVD out there and the right marketing and boom the public will lunge for that new format. Just anouther disk format winning naaa cant picture it.

if the current ratio is right it seems possible but i think it is more like 95:5