I'm not sure what it means to be hardcore or casual - games available?
There has obviously always been two schools of gamers - it’s not like Nintendo suddenly found millions of them living under a rock when it released the Wii. But the Wii has appealed to a greater amount of casuals, and from a wider demographic, than any console before.
Sony and Microsoft are no doubt jealous of the incredible sales that the Wii has managed, especially as its a relativity cheap and cheerful machine, and so we have already seen both attempting to move in to the Wii’s territory, and pick up some of those toe-dipping gamers.
We are the only platform holder to have two home-based platforms. And they both cater to a somewhat different demographic. We don’t have to rely on PS3 to appeal to everyone at this point in time. If we’re talking about the casual gamer, the PS2 is probably the right choice for them.
We don’t need the PS3 to feel like the console that will appeal to everyone at this point. We don’t need to have one console try to be everything to everybody just yet. Just as the PS2 marketing and positioning has evolved over the past ten years, we’ll make sure the PS3 messaging evolves as well.
