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Forums - Gaming - ESA study: 40 percent of US gamers are women

vaio on 22 July 2008

ESA study: 40 percent of US gamers are women

By Michael Thompson | Published: July 21, 2008 - 12:29PM CT

In the midst of E3's chaos last week, the Entertainment Software Association let its annual demographic study slip out, revealing that 2/5 of gamers in the USA are women. The release itself contained information from the ESA's annual study of American households, and it revealed a wide variety of information about just who is actually playing video games these days.

The 2008 Essential Facts About the Computer and Video Game Industry also revealed that the average age of gamers has gone up to 35, 65 percent of American households play video games, and there are almost twice as many women playing video games as there are teenage boys (including Circe, of WomenGamers, pictured here).

The information was collected from 1,200 households that own either a PC used for gaming and/or a game console. For those who are interested, the study is available for download straight from the ESA.

http://arstechnica.com/journals/thumbs.ars/2008/07/21/esa-study-40-percent-of-us-gamers-are-women



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dtewi on 22 July 2008

I Blame Wii Fit!



Kimi wa ne tashika ni ano toki watashi no soba ni ita

Itsudatte itsudatte itsudatte

Sugu yoko de waratteita

Nakushitemo torimodosu kimi wo

I will never leave you

famousringo on 22 July 2008
axumblade said:
dtewi said:
I Blame Wii Fit!

 

THIS INJUSTICE MUST BE STOPPED!

but in all seriousness, I think it's because of the Nintendo DS, Wii, and Guitar Hero/Rock Band. I see a lot of women (or parents buying for their daughters) picking up systems just for those types of games. There are also a larger amount of women browsing the gaming department where I work in general.

Don't forget flash games, WoW, and Pop-cap.

 



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

Tbone on 22 July 2008

Really 40 percent thats alot.



 

megaman79 on 22 July 2008

40% doesn't just happen in like 4 years. Its obviously a long term trend and Nintendo were smart enough to spot this years ago. This survey actually makes me feel better about Nintendo's approach, specifically that teenage boys arn't the bigger market. Im not sure that PS XB realised, or they did and had no fukn idea how to sell to them. Thats pretty pathetic considering were talkin about Sony and MS.

Maybe the reality is that the whole industry isn't just for hardcore nerds anymore, now where the fuck is my Wii ware knitting simulator? huh huh?

And the stripper pole sim too, want it now, for womens rights and shit, u know



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

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pichu_pichu on 22 July 2008
dtewi said:
I Blame Wii Fit!

I blame it too...



Nintendo Fan Girl on 22 July 2008
dtewi said:
I Blame Wii Fit!

me too!!

HEY is that a fat joke!



MontanaHatchet on 22 July 2008

Now let's see if one of them can get play Virtua Fighter 5 and get one of their characters to Conqueror rank. Then I might be impressed...



 

 

megaman79 on 22 July 2008

Average age of the purchaser 40. Its an interesting survey



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.

Staude on 22 July 2008

´My mom plays PC games such as Diablo 2, sacred, Heroes of might and magic and dungeons siege.

Atleast in her case it has nothing to do with nintendo :p (Shes danish though, not american)



Check out my game about moles ^