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Forums - Gaming - Why do 99% of videogames pander to white (especially American) audiences?

I think its pretty simple.

Western, white audience is who is buying 80-90% of the games. Obviously you want to keep that audience as pleased as possible.

US, Canada, UK, EU, etc are all western and predominantly white and are where nearly all the games are purchased by a large margin.



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Pristine20 said:

1. Celebrities are beyond how regular people are defined.

2. Its worth noting that the ones with black characters as leads are called "True Crime" and "Grand Theft Auto". These are not people that "save" the world if you get my drift.

 

 

Ummm... you do realize that the True Crime games are about being a cop and busting gangs/mafia?



Gamerace said:

fixed thread

-ssj12

 

sorry to delete your comment there but it was erroring the thread.

 

On Topic:

The main reason is because there are not many non-caucasian people in the game industry.

I asked my African-American friend who is a good programmer why he doesnt pursue a job at M$, Apple, or in the game industry. He said that his mother wants him to be a doctor so he is going to college to be one.

Zero idea if this is a trend with African-American folks or not but I know a lot of African-Americans who are interested in gaming but would rather please their mother or parents by becoming lawyers, doctors, etc.



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jerseyboy609 said:
the same reason why dynasty warriors sells better in japan than america, and the same for pro evo soccer...it depends on what crowd the game is targeted for. IMO, I don't think that Cod WaW will sell in Japan at all, I mean look who the bad guys are.

I totally forgot about that I can't wait to see the sales then.

 



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ocnkng said:
@Pristine20
There are nearly 2 billion people in India and China who don't care about gaming coz a gaming console costs more then what they make in a month.
People in a lot of non-white poor countries are still too busy taking care of the other important things in their lives (getting a home, food, a job etc) to have any time or money to play.
This is a big reason but it still does not justify why a lot of the modern western shooters seem to have the same message as the american government of fighting terrorists, russians and justifying police brutalities. Even a game like crackdown, which featured an african-american central character is almost exclusively killing Mexican, Asian and east european guys all of whom are 'crooks' and 'gangsters'

 

 Symptomatic of the game industries' inability to craft narratives and concepts with real world truths, and why games are not being taken seriously next to film.   Even fantasy fails without nods to truth.

 So American militaristic and law forces are always the good guys, or heroes, even though militarism is not a very heroic or moral concept, and many police are "just doing my job/whatever I'm told)."   Black culture can only exist in primitive poverty or crime ridden urban sprawl, or athletic competition.  The only conflict worth portraying is saving the world-kingdom/killing god(s) and it can be done by a ragtag group of young people.



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ssj12 said:
Gamerace said:

fixed thread

-ssj12

 

sorry to delete your comment there but it was erroring the thread.

 

On Topic:

The main reason is because there are not many non-caucasian people in the game industry.

I asked my African-American friend who is a good programmer why he doesnt pursue a job at M$, Apple, or in the game industry. He said that his mother wants him to be a doctor so he is going to college to be one.

Zero idea if this is a trend with African-American folks or not but I know a lot of African-Americans who are interested in gaming but would rather please their mother or parents by becoming lawyers, doctors, etc.

One of my level designers is African-American and he's also gigging out in Cali with a few other projects that are even bigger. I've met quite a few black people within the game industry at several GDC events. Sure, its a low percentage overall, but it's not like they don't exist =)

 



ArtznCraphs said:

 

 Symptomatic of the game industries' inability to craft narratives and concepts with real world truths, and why games are not being taken seriously next to film.   Even fantasy fails without nods to truth.

 So American militaristic and law forces are always the good guys, or heroes, even though militarism is not a very heroic or moral concept, and many police are "just doing my job/whatever I'm told)."   Black culture can only exist in primitive poverty or crime ridden urban sprawl, or athletic competition.  The only conflict worth portraying is saving the world-kingdom/killing god(s) and it can be done by a ragtag group of young people.

 

Games. are. not. moral. lessons.

Games. are. escapism.



bardicverse said:
Pristine20 said:

1. Celebrities are beyond how regular people are defined.

2. Its worth noting that the ones with black characters as leads are called "True Crime" and "Grand Theft Auto". These are not people that "save" the world if you get my drift.

 

 

Ummm... you do realize that the True Crime games are about being a cop and busting gangs/mafia?

That's Pristine's point.  Black characters get to play in the streets and ghettos fighting other brown skinned people, but not
Spira fighting Seymour Natis

 



Burgles said:

Maybe you should have thought out your own post before making the thread!

The title implies negativity which I expect is intended, by "pander" I expect you mean "aimed"? I would expect it is obvious, mainly white americans playing them, or white people in general.

What about females? No mention of them in your post...

Why are there lots of females characters in games, but not that many females playing them?

Why is virtually all porn aimed at males?

These questions have obvious answers much like yours, but fyi there are quite a few "black" characters in games.

Also, your parallel comparing the Pakistani RACIST mod to COD4 etc is completely invalid, I'm not exactly into the american way of doing things like in Iraq, but their motives officially are to liberate the country from dictatorship governments and kill threts to security.

I'm not sure if you have heard of the "cold war" you know the one where Russia placed a load of missiles in Cuba? All these ganes (COD4 etc) are generally mirroring events that have happened in the real world. People play them for entertainment purposes...I would think that anyone playing this "Pakistani" mod, in any capacity other than out of curiousity is a dodgy sod...

Would you want to know someone who gets off on playing it? I certainly wouldn't...And yes I have black/white/blue/green/yellow/orange/pink/brown whatever coloured friends...

Man ur such a liar u should be banned for that comment.... there's no such thing as a pink colored person :p.

Anyways, I agree with what ArtznCraphs said, It's because whites dominate the written history that everybody knows, also because it is made by Americans for Americans and America is arguably the biggest world power. Although whites dominate the written history, it's not the truth....hmm, I sense a racial strife coming from me, so I'll stop there



ssj12 said:
Gamerace said:

fixed thread

-ssj12

 

sorry to delete your comment there but it was erroring the thread.

 

On Topic:

The main reason is because there are not many non-caucasian people in the game industry.

I asked my African-American friend who is a good programmer why he doesnt pursue a job at M$, Apple, or in the game industry. He said that his mother wants him to be a doctor so he is going to college to be one.

Zero idea if this is a trend with African-American folks or not but I know a lot of African-Americans who are interested in gaming but would rather please their mother or parents by becoming lawyers, doctors, etc.

Thanks - I was wondering if I had somehow said something offensive to someone.

Too bad though - that was the most intelligent and profound statement ever made on VGChartz EVER!! And now it's lost for all time....  Mainly 'cause I'm too lazy to type it all over again (and the moment is gone).