We can dance around the topic all day, but every single day the Playstation 3 and the Xbox 360 lose momentum to the Wii. Part of the reason is price, the other part of the reason is market perception. Its been ingrained in people's heads that the Playstation 3 is $600. No matter what type of price cut is done, people will still remember those cold days in November, where they waited outside a store for a system with no games on it, only to resell it on ebay.
Thats all said and done, and Sony has pulled its act together for the hardcore gamer, however, this is the PEREFCT oppurtunity for Sony to rebrand themselves. The online is finally there, the system is finally sleek, and the ease of use is ever increasing (there are still some issues, but for the most part they are 60% of the way there).
Introduce a slimmer (take the goddamn power supply out), sexier (erase the stupid Spiderman 3 font), and motion control based Playstation 3 (tips hat to Wii) that comes bundled with workout, educational, trvia, and karoke games (Buzz, Singstar I'm looking at you). Successful rebranding has saved the DS, PSP, and even Pepsi.
People assume price is the only barrier. Its not just price, but market perception. Sony still has a household name, and it can still succesfully reband it self with a new logo, design philosophy, and game structure.
People expect THAT much out of a system. If you have that console out, the Playstation brand will be able to save face. I would much rather prefer a new interface that my mother can use as opposed to Home.
In short what does PS3 need?
- A price cut to 299 before its too late. Yes they will bleed, but losing ALL marketshare is far more disasterous.
- A slim system.
- A new controll interface that my grandmother could understand. Dualshock as nice it is, is not very friendly.
- Mainstream games bundled with the system.
- A rebranding as the 'everyman's' machine. Not just for tech heads, not just for hardcore gamers, but for everyone.
Console Agnostic since 2001.