Bobby Kotick, CEO of Activision, seems to have a love hate relationship with consoles.

On the one hand, Activision's success is largely based on the success of consoles, but on the other, he considers them to be the competition.

"We're competing against Microsoft, and Sony, and Nintendo," he said at the recent D: All Things Digital conference, "and as much as they say they're our partners, they're our competitors, and they definitely keep us on our toes."

And then he had a specific dig intended for Nintendo.

"By the way, when you're promoting a Twinkie-focused lifestyle, Wii Fit is not really in keeping with the tradition of video games," Kotick sniped.

We're not quite sure where that came from.

Perhaps he's a bit snippy because of the onslaught of accusations that Guitar Hero: World Tour is just a ripoff of Rock Band.

 http://www.nintendorevolution.ca/05302008/17/activision_ceo_gets_aggressive_mocks_wii_fit

That's weird... I mean... i'd consider the guitar heroes at least as much of a gimmic as Wii fit.

Of course to me Guitar hero is nothing but the worst part of adventure games. (real time events.) 

That's a dig? I don't quite understand it if so. How is "Wii Fit is not keeping with tradition of video gamers as Twinkie eating pigs" a dig at Wii Fit? Isn't that... a dig at gamers? Am I misunderstanding something?

......What's wrong with this guy? I don't see an Activision system, who's he competing with? Guitar Hero is selling well on every system, what's he talking about?

Wait, I guess the keeping us on our toes comment is like, trying to compete as a top quality game producer. OK, I get that part.

Why is he hanging Wii Fit though, or should I say gamers? Since when is playing video games Twinkie inducing? I've never even eaten a Twinkie while playing any game! He needs to take a Chill Pill before somebody "snipes" back at him, because right now his mind is drenched in Wack Juice.

Seriously, can someone explain to me how this is a dig at Wii Fit? Because if anything, it seems like a compliment to Wii Fit, and a rather improper insult to gamers.

If anyone has the right to insult WiiFit its fitness trainers who are losing easy money from fat people paying them to tell them to walk more and eat less. No one from the videogame world should attack the white thing you stand on game.

Why is he complaining? Its not like the company doesnt make a shedload of money from its spiderman games and that little Call of Duty series...

That comment seemed more like a jab at gamers than at wii fit.

Seriously. I feel like I'm taking crazy pills.

Activision Guy: "Wii Fit breaks with gaming tradition. Games are traditionally for fat lazy people, but this game is not."
Nintendorevolution.com: "Activision insults Wii Fit! They said it breaks with tradition!"  

He owns Twinkies stock.