| Sky Render said: Myth #1: First-party titles discourage competition! Truth: Nothing could be further from the truth. First-party titles set a precedent, which determines what direction the competition will go. Without a precedent, the competition focuses instead on releasing titles which fill the desires of their fans. The end result of such efforts is almost always the same: fewer sales for each new title produced. |
Number 1: This isn't a myth. This is fact. As a consumer, competition is great. As a business, competition is bad. When someone goes to a store and buys a game, they are buying that one game instead of every other game on the shelf for any number of reasons. Every reason they buy someone else's game instead of yours is a problem for you as it's money you just lost.
If you're independent developer #52, how do you go up against Nintendo?* Sure you can make a terrific game, but when Mario, a brand icon recognized by millions of people across the world, is plastered on the game next to it, what do you do? To top it off, Nintendo is already a recognized brand name just by someone owning a Nintendo Wii. Studio #52 is not. So you have Nintendo's Mario versus... who are you again? This is a David versus Goliath-esqe fight. Sure there are times where David beats Goliath and everyone cheers, but people quickly forget all the other people Goliath squished along the way.
By comparison, when your game is on the shelf next to game #51 and game #53, your odds of having it bought just went up. The consumer has no bias towards any of these studios nor icons. Your game has just as much chance of being bought as any other on the shelf leaving only the game itself and its box art to show the difference.
*Nintendo is just an example. It could easily be Square Enix or any other highly visible developer or brand name.








