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Forums - Nintendo - How should be Nintendo's Wii distribution strategy after upping production?

If Nintendo ups the monthly Wii production to 2.4 million units maybe they'll need to a strategy for making the best distribution of all units, just because of the impact Wii Fit will have on Wii console sales in North America.

In japan they have been selling about 60,000 to 70,000 units per week or even less, so they could ship 200,000 units monthly for that region.

In Others Wii sales have been in the order of 150,000-180,000 units per week, so Nintendo could ship 700,000 units monthly for the regions that cover Others.

So we'd have 1,500,000 units a month left just for North America, that would make weekly shipments a little less than 375,000 units (because months usually have a few days more after 4 weeks). It could still sell out easily, I really think Wii Fit is going to have amazing sales!

The problem with my strategy is that it would create little supply constrains in Japan and Others, you can realize that if you try to match sales numbers with shipments... Any thoughts?



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The question I want to ask is are they going to hold back shipments so they can sell them over the xmas period. And if not then they will have "average" sales over that time due to this.



 


 

They are obviously going to ready some stock for Christmas sales (hope fully this argument doesn't repeat here this year...)

MY big question is what will E3 bring? I am expecting "Round 1" of SONY and MS countering the Wii-mote (and balance board) and just wonder what Nintendo has planned for their "Round 3" of Wii alone in the market.



montrealsoon said:
They are obviously going to ready some stock for Christmas sales (hope fully this argument doesn't repeat here this year...)

MY big question is what will E3 bring? I am expecting "Round 1" of SONY and MS countering the Wii-mote (and balance board) and just wonder what Nintendo has planned for their "Round 3" of Wii alone in the market.


 Well you have to believe Nintendo has a lot of big secrets ready to be revealed at E3 just because they have a lot of developers and we're not exactly sure what they are doing right now, but it must be a lot of great games!



Wii can sell 3M during holiday season, I have no doubt about that.

That alone makes them only have 2150K/month to send out.

Then they have 3 really big blockbusters a year, which they each need to have 200K more hardware for.

Then there's when the opponents launch a big title, and they need to counter with lots of wiis available. This should happen around 6 times a year, and each needs at least 100K Wiis.

That takes away 1.2M more from monthly normal, meaning that they really have around 2M to distribute monthly, without big game releases.

750K Europe, 250K Japan and 1M America.



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That is VGChartz LONGEST review. And it's NOT Cute Kitten DS

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But Nintendo isn't going to launch this month on Korea? They must have some stocks ready for that



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