Reasonable said:
Kasz216 said:
Reasonable said:
Kasz216 said:
Reasonable said:
Kasz216 said:
Dallinor said:
bbsin said:
I wonder how Sony is going to market this casual-ish game... |
All they have to do is run colourful ads with the really catchy soundtrack this game has. The game will sell itself. |
I disagree. I think you've got to explain it a bit more to get them more excited. I don't see colorful adds with catchy music moving a system to the casual crowd. This is a game people aren't goign to know anything about. Without any explination it will just look like another platformer. Even while showing editor events I don't think it will come across what is going on. It might just look like a "Lemmings" type game. Unless you already know a lot about LBP i can't see an add campaign like that working. |
We must be watching different Wii ads then. I'm dressed in white in a nicely decorated room waving a stick with some mates... catchy music bit... oh look I've skipped a rope! I actually agree LBP might struggle to find an audience - but I doubt advertising it will be difficult, it'll be getting existing PS3 owners to try it and the fact a lot of people who might like the ad will probably have a Wii and might not fancy the cost of a PS3 to get the game. But it does look like the best game since Portal (which was for sure my GOTY - innovation first always in my book particularly if its linked to enjoyable gameplay and a cool experience) so I'm really hoping it breaks out from the mould and finds a huge audience. |
What on the Wii that has been advertised is as complicated as a game that's based mostly around level editors and online content. All the Wii games are really straightfoward.
Considering that to bring in the casual crowd your going to have to convince them to spend over 400 dollars I think you would need to stress the fact that the game has near infinite replayability due to user generated content. |
My point is Wii ads tell you nothing about the game. They just show a couple of seconds of screenfootage and focus on someone waving a Wiimote and smiling. The game could be complex or simple but you can't tell from the ad. There is no need for an LBP ad to remotely hint at complexity. In a similar vein all it has to show is some cute ragdolls smilling, a bit of a colourful level and a family of four rolling around laughing as they play. Sure, if they want they can show the editing, etc. but the point is they don't need to. There is no obligation when advertising to do so. |
Except you would NEED TO DO SO. "Hey these guys are cute, spend $460!" Isn't going to get a lot of casuals off their couch. They would either need to explain the game, or use it as an also ran for talking up the PS3's blu-ray features. "Hey it's a Blu-ray player that can play a game with these cute guys!"
Casuals more then any other group needs to see value in what is new to them. Just one game with sack people just isn't going to do it. |
NO THEY DON'T - A Wii add doesn't go hey there's a game, and you insert it, then the Wiimote goes here and BTW you need a Wii to play this so if you like the look of this game you need to spend £179 pounds. They just go here's a nice experience you can have on a Wii. Its cumulative marketing and creating a percieved need. All Sony need to show is LBP. Nothing else. No BR. Nothing. No-one apart from a few hardcore buys a console for one game - don't be silly. I notice that adverts for AC for PS3 don't bang on about BR and how you might want to buy more games rather than spend £300 + to play it. As a result you just don't touch on such things - you focus on what you're selling and that's it. I think most Sony ads I've seen are terrible though, so if I was them I'd change my advertising design company first before putting too much money behind any LBP TV ads and the like. |
All of Sony's adds have been horrible. Except the black Octopus ones. Those have been good... except they are Market Leader adds... when the PS3 isn't a market leader. It's an example of a good add being utilized on the wrong product.
Assassains Creed is a much different story then LBP. AC is going to already appeal to people who want a PS3. Your average casual person isn't going to just be magically interested in a PS3 at 400+ by showing them one game. You need more then one game, and the casual library for the PS3 isn't there.
The same Ads that work for Nintendo WILL NOT work for Sony because Sony does not have the same market position as Nintendo does.
You need different ads depending what market position you are in. The Market Leader only needs things like "reminder ads." The people looking to gain market share need different kinds of adds.
That's the same problem the PS3 has with the Octopus ads. They are reminder ads. Which aren't going to get you anywhere when you aren't number one.
