Microsoft
Microsoft’s Xbox 360 has sold 10.1 million units in the U.S., making it the first current generation gaming console to break the 10 million barrier in the U.S., and contributing to global sales of over 19 million. (April NPD data)
By the numbers: Xbox 360 is the most significant contributor to industry spending and growth
* 188,000 Xbox 360 consoles were sold in April. (April NPD data)
* Xbox 360 has a record-setting attach rate of 7.6 games per console, the highest attach rate in history for a console at this point in its lifecycle. (April NPD data)
* Consumers have spent more than $9.7 billion on the Xbox 360 experience. (April NPD data)
* Xbox 360 titles accounted for $186 million of all third party game sales this generation, or 53% of share. (April NPD data)
* Xbox 360 games accounted for three of the top ten games in April, and secured the #1 spot with “Grand Theft Auto IV.” (April NPD data)
* Not only are we selling more games, games play better on the Xbox 360. Xbox 360 has 91 titles with a Metacritic review score of 80 or higher, compared to just 50 for PS3 and 22 for Wii.
“Grand Theft Auto IV” on Xbox 360 snags top spot in April, boosts LIVE memberships to over 12 million
* In its first five days on the market, the Xbox 360 version of “Grand Theft Auto IV” sold 1.8 million units, outselling the other platform’s version by nearly 2:1 in the U.S., and making it the top selling game in April. (April NPD data)
* Gamers eager to experience “Grand Theft Auto IV” online helped boost Xbox LIVE global membership totals to over 12 million this month. Fueled by an unparalleled combination of access to friends and family, the best online gaming features and the best entertainment content, the Xbox LIVE service has doubled in membership in only one year’s time.
* Microsoft sales data shows Xbox 360 consoles saw a 54% lift week-over-week as a result of “Grand Theft Auto IV,” and retailers are reporting that roughly four out of every 10 Xbox 360 consoles sold included the sale of a copy of “Grand Theft Auto IV.” (Microsoft internal data)
* Beginning this fall, Xbox LIVE will be the only place gamers can go for exclusive “Grand Theft Auto IV” episodes.
“Grand Theft Auto IV” marked the beginning of what promises to be another landmark year for the Xbox 360 platform, with an all-star games line up in 2008 including “Gears of War 2,” “Fable 2” and “Viva Piñata: Trouble in Paradise.” Stay tuned for more announcements in the coming months.
Sony
PS3 Continues Blockbuster Year:
PS3 Hardware Sales Growth Exceeds 127% Year-Over-Year; PS3 Software Sales Up 410% Year-Over-Year
Total PlayStation Hardware Sales Top 505,363 Units
PLAYSTATION®3 (PS3™) continued its benchmark year with 187,071 hardware units sold in April (according to NPD April 2008 sales data). This represents a year-over-year sales growth of over 127%. More than 2 million software units were sold for PS3 in April, representing a year-over-year growth of 410%.
* Spurred by the tremendous legacy of the Grand Theft Auto franchise on PlayStation, over 1 million copies of Grand Theft Auto IV for PS3 were sold in April in North America, with 23.6% of U.S. PS3 owners purchasing a copy of Grand Theft Auto IV, a 29.0% higher attach rate for the title than Xbox 360. Enthusiasm for Grand Theft Auto IV combined with the launches of Haze and SingStar for PS3, is expected to continue to lift PS3 hardware sales through May.
* Grand Theft Auto IV and Gran Turismo 5 Prologue mark the beginning of a monster 2008 software line-up for PS3, including the highly-anticipated exclusive titles Metal Gear Solid 4: Guns of the Patriots, SOCOM: US Navy SEALs Confrontation, Resistance 2, and LittleBigPlanet to name a few. These blockbusters promise to further drive PS3 sales through to the holiday season.
* Fueled by the launch of Gran Turismo 5 Prologue on the PLAYSTATION®Network, approximately 6 million pieces of content have been downloaded from the PlayStation®Store in North America since this time last month, with more than 73 million pieces of content downloaded from PLAYSTATION Store in North America to date. There are currently over 3.9 million registered PLAYSTATION Network accounts in North America.
* The recently introduced DUALSHOCK®3 wireless controller for PS3 also proved to be a hot-seller, with sales exceeding $10.9 million in April.
PSP® (PlayStation®Portable) continued to boast strong sales in April with 192,696 PSP hardware units sold, representing a sales increase of 5.4% year-over-year. Fueled by enthusiasm for the exclusive blockbusters God of War: Chains of Olympus and Crisis Core: Final Fantasy VII, the top two selling titles the platform of the month, more than 1 million software units were sold for PSP in April.
PlayStation®2 (PS2) also had another strong month in April with hardware unit sales reaching 124,376 units. More than 42 million PS2s have been sold to date in the U.S.
Power of the PlayStation Portfolio
The PlayStation brand continued to generate impressive sales, earning $387 million in April.
* Year to date (Jan-April), the PlayStation brand generated over $1.9 billion in revenue, representing an increase of 17.6% year-over year.
* PlayStation total hardware revenue was $126.2 million in April, representing a year-over-year growth of over 19.4%.
* PlayStation total software revenue in April was $215.1 million, representing a year-over-year growth of 68.6%.
CEO Perspective
“Clearly, the tremendous legacy of Grand Theft Auto on PlayStation, combined with the blockbuster launch of Gran Turismo 5 Prologue packed a one-two punch with consumers at retail this month. The proof is in the numbers and, in April, PlayStation 3 hardware sales experienced a 127% increase over April of last year. PS3 momentum is fueled by enthusiasm for Blu-ray as the definitive high def standard and the growing number of consumers gearing up for some of the most anticipated titles of the year, exclusively for PS3, including the June release of Metal Gear Solid 4, and other great exclusives in the second half on the year, such as Resistance 2, SOCOM: Confrontation and LittleBigPlanet to name a few. With exciting PlayStation Network innovations and our strongest console-driving titles of the year still on the horizon, PS3 remains on pace for a breakthrough year.”
- Jack Tretton, president and CEO, Sony Computer Entertainment America
And for those that missed Nintendo's:
Nintendo
Nintendo’s Wii Sits Atop April U.S. Sales
Wii™ emerged as the top-selling console in April, according to the independent NPD Group, which tracks U.S. video game sales. Wii sold more than 714,000 units in April alone, bringing its lifetime sales in the United States to more than 9.5 million.
“Wii sales were buoyed in part by the strong launch of Mario Kart Wii, which sold more than 1.1 million units,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Our belief in appealing to a broad, diverse audience of players continues to resonate with consumers, and we look forward to continuing our outreach to an expanded audience with the launch of Wii Fit next week.”
Other Nintendo highlights from April’s NPD report include:
* Mario Kart® Wii finished as the No. 2 game of the month.
* Six of the top 10 games of the month are for Nintendo systems: Mario Kart Wii (No. 2), Wii Play™ (No. 4), Super Smash Bros.® Brawl (No. 5), Pokémon® Mystery Dungeon: Explorers of Darkness (No. 7), Pokémon® Mystery Dungeon: Explorers of Time (No. 8) and Guitar Hero III: Legends of Rock (No. 9).
* Super Smash Bros. Brawl crossed the 3 million sales mark in the United States.
* Wii and Nintendo DS™ again finished as the two top-selling hardware systems.