If you think a company like Microsoft; that has been chasing a $5~ trillion dollar market cap cares about long term sustainability, customer respect and competitiveness... Then you haven't been paying attention to what Microsoft has been doing for the last 30 years... 
Or the fact that Microsoft has thrown sustainability out the window and started rolling out A.I/Data Centers everywhere, driving up the cost of electricity in those localities, consuming significant amounts of water, gobbling up all the DRAM and NAND which has forced all consumer-facing products (Phones, Consoles, Tablets, TV's, Cars and more) to increase in cost.

They are a for-profit company, they put profit above all else.

Why else do you think they aren't willing to be price-competitive with Sony and Nintendo?
Why else do you think they mandated a 30% profit margin?
Why else do you think they have pivoted towards selling profitable software and services and not loss-leading hardware?

It's because Profit matters above all else.

And why does profit matter above all else? Shareholders.

It's shareholders that push that drive for short term profit signalling, it's literally Microsoft's legal obligation to provide a return to shareholders and chase that next profit-ceiling.

If you think these companies actually give a shit about you, me or anyone else on this forum... Then I have some Kangaroo feathers to sell you... Because they don't.
They care about the cash in your wallet, that is literally the entire purpose of their existence.

Where a companies priorities change is when they are a privately held company like Valve, profit isn't the main goal as they don't have shareholders to constantly appease... But they still need to have profit as a primary goal to continue to exist as a viable entity.

Any other answer in this capitalistic world is simply wrong.

Noone cares for Microsoft gaming division , their game hits were military shooters Gears And Halo and racing Forza.
We have dozens of releases of shooters and racing every year.
They can stick to publishing software, noone will miss their consoles.

Steam, if they finally get their shit together and cross-finance their machines with their game earnings.

GOG could try and make a console instead. Although, since they don't have the backing of CD Projekt anymore, I don't think they'd be able to do so now.

Don't expect Valve to sell windows or SteamOS consoles with a loss. They are already sitting on a hunderds millions pc userbase.

The problem with that type of opinion on capitalism is that corporations that operate in that manner usually don't last forever. Eventually, they lose all the customers they ripped off, or are broken up by government action. Or they cause society to collapse in such a way that their precious profits implode along with it. 

It's funny to me that Nintendo and Sony are just as beholden to shareholders yet mysteriously haven't taken such drastic anti-consumer, anti-sustainable actions. Almost as if your claim that every corporation is legally required to be an unscrupulous bastard is hollow. For Example, Nintendo isn't shoving Microtransactions into every game possible. Shouldn't Nintendo's shareholders sue? 

Companies like Microsoft don't get broken up.

Which is why Microsoft, Google, Amazon, Apple, Samsung and more have been able to operate they do with impunity... With the exception of lawsuits from the EU who are more consumer friendly and do not put up with bullshit from trillion dollar tech companies.

Breaking up companies is a 90s tactic, not something that happens anymore.

Serious question, have you been living under a rock or turning a blind eye to Nintendo and Sony?
They have historically always implemented anti-consumer, ant-sustainable actions.

Notice how Nintendo games never go down in price? That's not to the benefit of the consumer, that's to the benefit of shareholders.

Sony also raised the price of games to $70 USD, Sony also monopolized their digital store, removing third-party code sales.
Sony has also historically pushed propriety media formats for it's devices.

Also remember when Toyo from Sony said (In regards to PS3's high price): "I will work more hours to buy one".

These companies are very much not putting you or the consumer first. It's shareholders first. It's money first.

And I like I said prior... Any other answer is just wrong.

Companies like MS and Google can still get broken up. We just need political change. Edit: That political change is usually brought on by economic failures. The USA broke companies up from the 1930's onward, for example. 

Here's what you don't seem to understand. Sane companies aim for 10% profit margins and hope for the best. You'll learn that in any business class. Sony for example has made anywhere from 0% profit to 13% profit per year from 2012 to now. Recently, Nintendo has had profit margins as high as 35%, but that's a result of the Switch being a revolutionary product that sold like hotcakes. During the Wii U era Iwata cut his own pay to keep from having to fire employees. Nintendo has had multiple times in which their company nearly went under. MS on the other hand mandates 30% profit margins for doing jack-all. And they will take whatever insanely anti-consumer, anti-environmental, anti-employee actions they need to, to get to that number. 

There's a difference between a company that hopes to make 10% profit and a company that demands to make 30% profit on everything. 

Acting as if all publicly traded companies are equally evil and insane is disengenious. No, United Healthcare, General Dynamics, and Microsoft are not the same thing as Nintendo, Costco, and C.D. Project Red. Not every company denies lifesaving medicine, sells bombs to Israel, or develops AI to put everyone out of a job. Not every company expects 30% profit margins for doing nothing. 

Edit: You are basically trying to argue that all capitalism is bad and that is a very politically/economically uninformed view. Read American Amnesia to get a better understanding of how capitalism is supposed to operate, when it is healthy. 

There is no political desire to break them up.
These Tech behemoths are the stock exchange darlings that provide the rich a very lucrative return on investment.

The EU tends to have the testicular fortitude to make this kind of thing happen, but the USA? Not so much, that country literally does everything for the rich.

False.
If you had actually done business class, you would know that companies try to maximize prices and profit margins to the maximum the market will bare.

Intel, AMD, nVidia and other silicon companies aim for a 60% profit margin.

Software platform holders like Valve, Microsoft, Google and Apple try to aim for a 30% profit margin.

If you are a company that is trying to achieve a large market presence, which is the tactic that companies like Netflix and Amazon took when starting out... You throw profit margins out the window, maybe even run at a loss until you get enough of a userbase where you start to optimize your company for making as much profit as possible.

Nintendo has also never been in a position where they were financially unviable.
Even during low-points like the WiiU era, Nintendo has significant cash reserves and still had a moderate success with the 3DS.

Nintendo has maximum profit margins on it's software as they are always high priced, this is putting profits over people.
This is reality.

Nintendo or any other for-profit company doesn't give two shits about you or anyone else, they exist purely to make money and provide a return to shareholders.

To argue and defend otherwise is just having your head buried in the sand.

No, companies will not always try to maximise profit margins to what the market will bear. Why not? Because you can make MORE money, selling MORE products at a lower price and lower profit margins. Companies that routinely price-gouge their consumers eventually get outcompeted. At least in a healthy and fair economy. 

Nintendo has an over 100-year history. So, are you sure about your statement?

Nintendo typically doesn't shove microtransactions into its games. Microtransactions have a profit margin of 1000% and higher. They are digital-only items that cost anywhere from 5 mins to two weeks for an $80 per hour employee to make. You can have an artist spend two weeks of work on an asset, throw it on the MTX Store for $10 and then sell only 10,000 units. And guess what? You made 100,000 for under $8,000 of expenses. Since Nintendo typically doesn't do that sort of thing, they are not maximising their profit margins.

If you had actually bothered to read my prior post, I actually made a DISTINCTION between how companies operate differently.

Sorry, I missed that and still can't find it. Where did you say this?

No. That is a lie. Do not put words in my mouth.

I am actually Pro-capitalism... As it's typically the most efficient model to distribute resources efficiently.

I am just not going to defend multi-billion or trillion dollar companies that exist to maximize profits, it's fucking stupid.
It doesn't help or protect consumers, it does the complete opposite.