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Forums - Gaming Discussion - Why Do People View the MS Acquisition of ABK as a "Good Thing?"

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Kakadu18 said:
NintendoPie said:

not to agree with classicgamingwizzz as that'd be an unfortunate look but, if outside of this thread (and even this case of MS/ABK) you largely support corporatization and big-business, i don't think there'd be anything anyone could convince you of to change your mind about this one case.

i started off with a basis of being against big-business and for legal safeguards in the economy to prevent them getting too large. that's why i came with this question as i was wondering why this one case was getting much more praise than other acquisitions in recent memory. largely, i'm starting to understand now why it's not as bad as i first thought. even so, that doesn't change the fact that i'm still mainly against this type of practice and am ultimately disappointed with capitalism and its tools in general. just like how you seem to be very pro-capitalism and its tools, from what i can tell.

Those are some big assumptions about me here. You started with the basis of basically generalizing all big acquisitions as automatically bad. I never did that, I tried my best to look at the details. Many of the points that Ryuu has brought up in his long post further up in the thread are mirroring my thoughts. I'm just not that good at bringing them across that well so I don't.

If anyone else was trying to buy ABK I would have been very likely against it.

yes, that was quite literally what i was doing, so you’re calling a spade a spade lol. i only knew your opinion on these topics based off how you responded in this thread and your response starts off with already stating your mind probably never would’ve changed, so that seemed fairly indicative to me of your general feelings towards this type of business. also the operative word is “if,” in my statement. i was never condemning you to that POV; so, thanks for letting me know where you stand.

and yes, i still do basically think all big acquisitions are bad. i’ve stated my stance on that in response to Ryuu himself, for the reasons i gave. however, different to how you opened in this thread, i was open to the conversation from the start and i actually have softened on the perspective of this decision in spite of still thinking big business acquisitions are wrong.



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NintendoPie said:
RolStoppable said:

-Snip-

Ryuu96 said:

-Snip-

great explanation. it actually does lighten my concern a little bit. i also didn't read into the EC's conversations with MS over the acquisition, so that's actually awesome news to me. (not surprised the EC works better than the FTC, really.)

though, i do want to say that yes, obviously the gaming industry is much more diversified in its number of players right now. however, the film industry wasn't always as conjoined. of course, and this is almost a tangent, there was the time of the big studios in the "golden age" of hollywood, which was certainly way worse than now in terms of massive monopolies/oligopolies. if i'm not mistaken though, that was a case where the industry got too consolidated and the court actually founded them in the wrong in regards to the anti-trust act. and yet now, here we are again with the industry increasingly becoming very consolidated and frightfully in an even more pro-big-business environment than back in the '40s. 

again, i've heard from some that this comparison is fear mongering but, the gaming industry is much younger than the film industry and we haven't had enough time to see how these decisions will play out. clearly, the film industry is repeating history.

i guess i also should mention that despite the fact that this is a vertical merger and i understand how that's different than a true monopolization, i still personally feel that even vertical mergers can tend to slide into scary levels of "big corporatocracy" vibes. all the players you listed out could, in theory, buy each other in some way or another. i don't think ubisoft owning take-two is a good thing as much as i don't think nintendo owning take-two is a good thing or microsoft owning playstation is a good thing. (obviously, all for-instance, not that i think these would 100% happen.) in the end though, i think that's a philosophical and political difference between how i view these things, so i understand how that's different than what you were originally saying.

overall, now that it's been said by you lol, i'm a little more concerned about outside actors such as amazon, apple, google, and the like meddling in the business. obviously, this hasn't happened but, they've certainly had eyes on the industry. again, that's another topic but, it illustrates even more the slippery slope i alluded to in my past posts.

i also do want to point out that i don't think the FTC was necessarily in the right; their case was basically bullshit and they did a terrible job. i'm certainly not trying to side with them, rather from completely my own POV outside of any company "allegiances" or the like.

Appreciate the fair response. 👍

I guess we differ simply in that we don't have the same future fears, for the reasons I've stated, I believe the gaming market is more protected against that level of consolidation but that's fine, I can't really debate a future with proof

For me, I'm of course against some acquisitions and wouldn't like to see a massive consolidation but I just don't have the fear of that happening. Do I think more will happen? Sure, but I still don't think it's going to come down to like 3-5 companies owning practically everything, again for the reasons I stated in my previous post.

I think each acquisition should be judged on its individual merits and not a possibility future because then it makes it difficult to know where to cut things off, it's also not really fair (Imo) to block an acquisition on the basis that some others in the future may consolidate the industry even if you slow down and even if your specific acquisition right now is perfectly legal and doesn't significantly harm consumers or competition.

Judging the ABK acquisition on its merits, it has been deemed to be more pro-consumer than not, more pro-competition than not, doesn't give Microsoft a huge advantage over the competition. ABK is largely about Mobile for Microsoft as well. In the year ending 2021, Mobile accounted for 36% of ABK's revenues, in the year ending 2022, Mobile accounted for 47% of ABK's revenues. Microsoft has next to zero foothold in Mobile and ABK without Mobile would be a much less expensive company as well. Microsoft is more concerned about Mobile than Xbox exclusivity, Lol.

Yeah, I'm a little concerned about outside companies as well but Google dipped out the moment they realised it would be expensive, as per usual with Google who don't commit to anything new. xCloud is a failure for Xbox so far but at least they're sticking with it, Lol. There are others who are still lurking though like Amazon, oh I forgot to mention Netflix as well.

But these guys are just seeing the facts, irrelevant of Microsoft's acquisitions, the Gaming Industry is a massive business now, it's one of the largest entertainment sectors, there are studies saying it's bigger than film and music combined, it's rapidly growing as well, but the silver lining maybe is that a large portion of that growth comes from mobile while console has a lower ceiling so maybe they just focus on mobile.

Yeah, the FTC did a terrible job, I think it wouldn't have mattered how long they had though, they were always arguing from a tough position, I wish they'd use these resources on actually winnable cases, it's like them taking Meta to court earlier this year for acquiring a VR Fitness Start-up Company that nobody had ever heard of...They lost...Again...I'm not against FTC going after certain companies but actually pick good ones, make good cases, stop wasting your limited resources, especially with a Supreme Court desperate for an excuse to stamp on your neck...



LurkerJ said:
NintendoPie said:

not to agree with classicgamingwizzz as that'd be an unfortunate look but, if outside of this thread (and even this case of MS/ABK) you largely support corporatization and big-business, i don't think there'd be anything anyone could convince you of to change your mind about this one case.

i started off with a basis of being against big-business and for legal safeguards in the economy to prevent them getting too large. that's why i came with this question as i was wondering why this one case was getting much more praise than other acquisitions in recent memory. largely, i'm starting to understand now why it's not as bad as i first thought. even so, that doesn't change the fact that i'm still mainly against this type of practice and am ultimately disappointed with capitalism and its tools in general. just like how you seem to be very pro-capitalism and its tools, from what i can tell.

It's important to remember that the COD offer to SONY was limited to 3 years, this increased to 5, then to 10 and eventually to "as long as the playstation exists". A lot of these commitments were born because the acquisition was challenged and scrutinised. 

To suggest the camp that opposed the acquisition the day it was announced had no good reason or rationale to object to it is disingenuous, the EC actually shares the CMA concerns over the deal, they disagree on what they think are acceptable concessions. The EC has got further concessions from MS and the CMA seems to be in the process of doing so as well. 

did you mean to respond to my post with this? i agree the EC acted well in this instance.



Ryuu96 said:

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Damn, nicely put post.

Last edited by BasilZero - on 12 July 2023

NintendoPie said:
Kakadu18 said:

Those are some big assumptions about me here. You started with the basis of basically generalizing all big acquisitions as automatically bad. I never did that, I tried my best to look at the details. Many of the points that Ryuu has brought up in his long post further up in the thread are mirroring my thoughts. I'm just not that good at bringing them across that well so I don't.

If anyone else was trying to buy ABK I would have been very likely against it.

yes, that was quite literally what i was doing, so you’re calling a spade a spade lol. i only knew your opinion on these topics based off how you responded in this thread and your response starts off with already stating your mind probably never would’ve changed, so that seemed fairly indicative to me of your general feelings towards this type of business. also the operative word is “if,” in my statement. i was never condemning you to that POV; so, thanks for letting me know where you stand.

and yes, i still do basically think all big acquisitions are bad. i’ve stated my stance on that in response to Ryuu himself, for the reasons i gave. however, different to how you opened in this thread, i was open to the conversation from the start and i actually have softened on the perspective of this decision in spite of still thinking big business acquisitions are wrong.

You have softened on this because you were confronted with actually good arguments.



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LurkerJ said:
NintendoPie said:

not to agree with classicgamingwizzz as that'd be an unfortunate look but, if outside of this thread (and even this case of MS/ABK) you largely support corporatization and big-business, i don't think there'd be anything anyone could convince you of to change your mind about this one case.

i started off with a basis of being against big-business and for legal safeguards in the economy to prevent them getting too large. that's why i came with this question as i was wondering why this one case was getting much more praise than other acquisitions in recent memory. largely, i'm starting to understand now why it's not as bad as i first thought. even so, that doesn't change the fact that i'm still mainly against this type of practice and am ultimately disappointed with capitalism and its tools in general. just like how you seem to be very pro-capitalism and its tools, from what i can tell.

It's important to remember that the COD offer to SONY was limited to 3 years, this increased to 5, then to 10 and eventually to "as long as the playstation exists". A lot of these commitments were born because the acquisition was challenged and scrutinised. 

To suggest the camp that opposed the acquisition the day it was announced had no good reason or rationale to object to it is disingenuous, the EC actually shares the CMA concerns over the deal, they disagree on what they think are acceptable concessions. The EC has got further concessions from MS and the CMA seems to be in the process of doing so as well. 

It's important to remember those offerings to Sony were only a way to legally bind MS to counteract Sony's sabotage attempt with something they always knew Xbox would not do anyway as per Ryan's own words prior to any challenge and MS proposal:

“It is not an exclusivity play at all, They’re thinking bigger than that, and they have the cash to make moves like this. I’ve spent a fair amount of time with [Phil] Spencer [and] Bobby [Kotick], and I’m pretty sure we will continue to see Call of Duty on PlayStation for years to come.”

“We have some good stuff cooking. I’m not complacent, I’d rather this didn’t happen, but we’ll be OK, we’ll be more than OK.”

It's also supported by the fact no internal MS documentation/communication with ABK obtained by regulatory bodies ever mentioned that exclusivity was at play with this acquisition.

Yet I agree with you it was not disingenuous to entertain that possibility, what was disingenuous though is discarding Minecraft as a relatable example of what MS can do with the likes of CoD to push the narrative it was undoubtedly MS's plan to do so (I'm no saying you did so personally). It is also worth noting that prior to knowing the EU and CMA had an SLC over the Cloud literally nobody was speaking of the cloud market when highlighting concern over the deals.



BasilZero said:
Ryuu96 said:

-Snip-

Damn, nicely put post.

Thank you but did you have to quote the entire thing? 🥲

Jk, it's fine, it's just a long post...



EpicRandy said:
LurkerJ said:

It's important to remember that the COD offer to SONY was limited to 3 years, this increased to 5, then to 10 and eventually to "as long as the playstation exists". A lot of these commitments were born because the acquisition was challenged and scrutinised. 

To suggest the camp that opposed the acquisition the day it was announced had no good reason or rationale to object to it is disingenuous, the EC actually shares the CMA concerns over the deal, they disagree on what they think are acceptable concessions. The EC has got further concessions from MS and the CMA seems to be in the process of doing so as well. 

It's important to remember those offerings to Sony were only a way to legally bind MS to counteract Sony's sabotage attempt with something they always knew Xbox would not do anyway as per Ryan's own words prior to any challenge and MS proposal:

“It is not an exclusivity play at all, They’re thinking bigger than that, and they have the cash to make moves like this. I’ve spent a fair amount of time with [Phil] Spencer [and] Bobby [Kotick], and I’m pretty sure we will continue to see Call of Duty on PlayStation for years to come.”

“We have some good stuff cooking. I’m not complacent, I’d rather this didn’t happen, but we’ll be OK, we’ll be more than OK.”

It's also supported by the fact no internal MS documentation/communication with ABK obtained by regulatory bodies ever mentioned that exclusivity was at play with this acquisition.

Yet I agree with you it was not disingenuous to entertain that possibility, what was disingenuous though is discarding Minecraft as a relatable example of what MS can do with the likes of CoD to push the narrative it was undoubtedly MS's plan to do so (I'm no saying you did so personally). It is also worth noting that prior to knowing the EU and CMA had an SLC over the Cloud literally nobody was speaking of the cloud market when highlighting concern over the deals.

Yup. Microsoft doesn't even need a contract to release COD on PlayStation, as you said, they were only doing it to counter Sony's sabotage attempts, there is not a single shred of evidence that Microsoft had any intention of removing COD from PlayStation despite over 1m internal documents and emails being look through by the FTC, Sony themselves said they don't believe they will remove COD, as you mentioned, Lol.

And now that Sony contract isn't currently enforced by any regulator despite Microsoft offering it because in CMA's case they decided Sony doesn't need the protection and in FTC's case they decided to fuck around. The contract still stands though, Microsoft is still offering it even though they don't have to, as long as Sony wants to sign it, but COD doesn't need a contract to release on PlayStation so maybe they won't bother signing it.

However Sony's current agreement with ABK gives ABK a higher split of the revenue, the traditional is 30% split to Sony for each digital transaction but the contract Sony has for COD is less than that, I forgot what the number is, point is Sony makes less money from COD transactions than they do from a traditional split, however IIRC the Microsoft contract is back to a traditional 30% split.

The contract that Microsoft is offering Sony is better than the deal they have right now with Activision-Blizzard in terms of revenue split, Lol.

Anyway, not enforceable yet because no regulators took it upon themselves to do that and only the EC has enforced Cloud Remedies so far. GeForce Now could be described as being done due to pressure from the FTC/CMA but again neither of them have accepted it and if they got their way, the deal would be dead and no contract, so I find it hard to give FTC/CMA credit for these contracts, the EC would have got them, the EC did get them, if the CMA/FTC run back to Microsoft after being embarrassed in court then they're just trying to save face, they don't care about the contracts.

Last edited by Ryuu96 - on 12 July 2023

EpicRandy said:

People's opinions and beliefs, you can find people in about any groups you can come up with that thinks the earth is flat, but it does not make it so. 

Yes some Nintendo fans are against it, and I'm sure even some Xbox fans are against it, but ask why and you find very little substance to the position, it mostly boils down to generalist big transaction = bad, or big actor doing transaction = bad, doing something Sony never did = bad. Have not seen credible concern with an actual logical/undeniable path to a bad outcome for any group of gamers but yet the benefits to some are undeniable.  

Microsoft taking away Activision Blizzard games permanently from the PlayStation platform is absolutely a bad outcome. Promising to release Call of Duty on PlayStation platforms for the next ten years, if Microsoft doesn't try to renege those contracts like they did successfully with Indiana Jones, and failed to do so with Minecraft Dungeons, is not something I see as some benefit, since Microsoft won't be releasing CoD on PlayStation perpetually. As for the rest of Activision Blizzard's catalog, I expect that to be treated like Bethesda games, or how Microsoft planned to handle Sega if their M&A proposal was accepted; shortly after the acquisition closes, none of those games are going to be releasing on the PlayStation 5, outside of whatever is currently announced. When it comes to competing cloud services, and Nintendo, similar to the PlayStation platform, its only a temporary thing, and for all we know, they might only be doing it to appease regulators, especially with the information that has come out via unredacted court documents.

The many gamers who oppose this deal are concerned about the industry being completely consolidated in a decades time. The variety and choice in the catalog of games we have access to as consumers, on our platform of choice, will slowly disappear as publishers start getting bought up, and gaming becomes four or five walled garden ecosystems/subscription services, similar to the streaming wars. Even if Microsoft is the strongest in this front, they aren't going to acquire every single publisher out there, and they will lose a ton of content. As for Sony, they highlighted one of their paths forward in terms of M&A, where they plan to spin off their financial arm, in order to make bigger investments in their entertainment division. Sony has seen the music industry consolidate, and took part in it, they have seen the movie industry consolidate, and attempted to take part in it via Fox, and now they see the gaming industry beginning to consolidate, from their direct competitor nonetheless. Would Nintendo really sit idly by if Sony decides to acquire a publisher like Square Enix? That's also not considering what Amazon, Tencent, or Netflix will do once the floodgates open. 

Whether or not you think mass consolidation is an irrational outcome to Microsoft's biggest acquisition ever is where we may differ. Personally, I doubt industry consolidation will ease up if Acti/Blizz is cleared, only accelerate. 



Ryuu96 said:

Thank you but did you have to quote the entire thing? 🥲

Jk, it's fine, it's just a long post...

My bad, edited it out.