In a few ways, Sega feels like a match for what Microsoft is looking for, but on a much smaller scale, on a cheaper scale though and still a net positive.
Blizzard is PC focused and Sega Europe is PC focused, they are both strong players in the PC market, albeit Sega is a much smaller player than Blizzard but Football Manager, Total War are still big IPs and Relic is vital for Age of Empires as they'll likely be the developers for Age of Empires mainline entries going forward.
King and Rovio are both Mobile developers with strong backgrounds, okay, King does crap all over Rovio financially but Microsoft seems desperate for an entry into the Mobile market and their options are limited with everything being snatched up. Take-Two/Zynga are clearly out of the question. Rovio would be...a small start, Lol. Angry Birds isn't popular anymore but the experience that Rovio has may be more important than Angry Birds.
Part of the reason why Sega acquired Rovio is due to their Mobile experience, they believe they can help bring other Sega titles to Mobile, Xbox could use them for the same purposes, in some cases, the experience is just as important, Microsoft has almost no studios with Mobile experience aside from Alpha Dogs and a few smaller teams inside of Bethesda Game Studios.
Microsoft and Sega have a much better working relationship than Microsoft and Activision did, Sega is a heavy supporter of Game Pass, a partner with Azure, used Microsoft to help bring some titles to the West and maybe Microsoft could even find a use for Japanese Arcade stores by leveraging xCloud in them, arcade machines with xCloud.
Sonic can fill the platform/family friendly void that Crash/Spyro could have done. No substitute for CoD but a Japanese push with Persona/Yakuza.
But JFC...The fact that I can't tell whether Sonic would be deemed an essential IP for Cloud Gaming anymore is crazy, Lol. All logic in me says no it wouldn't and it should pass regulation easily but we're dealing with irrational regulators so I genuinely can't say for sure...Sonic is a well known IP but is it even a 10m+ seller per entry? Pretty sure it isn't. Surely Sonic wouldn't cause a block, or would it, Lol.
Last edited by Ryuu96 - on 26 April 2023