Xbox is increasing prices globally. This is due to Trump's tariffs and the global macroeconomic environment. Here's why 🧵:
1. Xbox consoles are manufactured in China, and subject to a 145% tariff when entering the US. Some Xbox games are manufactured in Mexico.
2. The global price increases are to soften the actual price increase in the US, which is Xbox's largest market, as well as due to currency fluctuations.
3. Packaged games are increasing from $70 to $80 for this same reason (and partially because of Mexico, although physical is minimal sales wise)
4. I need to stress what you're seeing here is just the beginning. Sony will be impacted by the same tariffs, and we've already seen them raise prices elsewhere to offset the impact. Many others too.
5. Nintendo did not raise prices as it's manufacturing in Vietnam, but could if tariffs increase.
Yes, this will lead to internal re-evaluations for companies which will ultimately lead to increased prices, game delays, game cancellations, layoffs and more.
Even if the tariffs are reversed today, this is already taking place.
Daniel Ahmad — Bluesky
Shout out to all the sales planners, demand planners, finance analysts, retail merchandisers and ops folks across the games industry.
I wish you all the best with your crazy math, multitab scenario workbooks, dart boards, crystal balls and whatever the hell else you'll have to break out this year.
— Mat Piscatella (@matpiscatella.bsky.social) 1 May 2025 at 15:50