Ok I think this may need some further clarification.
What I was saying in my previous post was that if a guest character costs money (as is usually the case), expect them to want to try to make that investment back somehow. If its risk based, they may fall short, break even, or profit.
If the guest character was offered to them for free (which isn't realistic) then there would be little reason for them to charge money for it. But since that's likely not the case, and we don't know the conditions of the contract, it's hard to say that it should be free if we can't articulate why. So I never expect them to be. If they are, nice. If not, better luck next time.
20 years ago when characters were licensed out, there was no way to monetize on them through DLC.
Today, DLC sales change the value of the exact same character, in the exact same game. And either company may suggest that DLC sales are a part of the deal.
That can mean Capcom increasing the licenses fee proportional to the projected DLC profits for Atlus.
Or Capcom could charge a license fee and get a portion of the DLC sales. Or charge no license fee but instead get 100% revenue form the DLC sales, etc.
I don't know if this deal reasonable, because I don't know the details.
Last edited by Hiku - on 12 August 2020
I wouldn't be surprised either way, given these companies track record. But if a DLC price is set higher than you'd expect, that's not necessarily just greed, but can also be because they don't estimate it would sell well enough to make them the amount they're aiming for at a lower price point.