I argued that it seemed odd that they only put 'Complete Edition' on the cover and suggested this would not tell anyone anything who had never played the game before. One person put forward a decent argument why they'd do that but I wasn't completely convinced. Why not just put 'Plus Frozen Wilds DLC' on the cover? Mmmm ... maybe ...

Here's the cover in question:

Now take a look at this:

SUSPENSION NOTICE: NO RESPONSE NEEDED

ISSUE/MAILING DATE: 9/18/2017


The trademark examining attorney is suspending action on the application for the reason(s) stated below. See 37 C.F.R. §2.67; TMEP  ;§716 et seq. 

The effective filing date of the pending application(s) identified below precedes the filing date of applicant’s application. If the mark in the referenced application(s) registers, applicant’s mark may be refused registration under Section 2(d) because of a likelihood of confusion with that registered mark(s). See 15 U.S.C. §1052(d); 37 C.F.R. §2.83; TMEP §§1208 et seq. Therefore, action on this application is suspended until the earlier-filed referenced application(s) is either registered or abandoned. 37 C.F.R. §2.83. A copy of information relevant to this referenced application(s) is attached.

- Application Serial No(s). 87466907

The USPTO will periodically conduct a status check of the application to determine whether suspension remains appropriate, and the trademark examining attorney will issue as needed an inquiry letter to applicant regarding the status of the matter on which suspension is based. TMEP §§716.04, 716.05. Applicant will be notified when suspension is no longer appropriate. See TMEP §716.04.

No response to this notice is necessary; however, if applicant wants to respond, applicant should use the “Response to Suspension Inquiry or Letter of Suspension” form online at http://teasroa.uspto.gov/rsi/rsi.

http://tsdr.uspto.gov/documentviewer?caseId=sn87484513&docId=SUL20170918085737#docIndex=1&page=1

I don't think it's much of a stretch to suggest the reason they didn't put Frozen Wilds on the cover is because they already knew about this.

Case solved me thinks! :)

"Remember When I Questioned The New Horizon Zero Dawn Cover?" I was trying to forget.

Even though that obviously isn't the finalised cover, assuming they don't mess with the artwork I'll probably pick this up finally.

Not sure I'll have much time with all the Switch releases, but I've been wanting to try this title and I'm really sold on that cover art.
Especially the simplicity of just having 'Complete Edition', and not cluttering the cover.

That game is so good that I wouldn't mind buying another copy, hehehe

Very much this. It's the lack of 'Complete Edition' that warrants an explanation more than its presence.

Do you also believe in chemtrails and lizard people?

My God, you honestly think this falls under 'conspiricy theory'. LOL. 

I've seen conspiracy theorists who were less dedicated than you, and they likely had more cause for concern.

You think I've got 'cause for concern'? LOL. Why on earth would I be that emotionally connected to a fun thought like this?

What I'm reading in this thread is as funny as fuck. All I'm doing is presenting a possible reason Sony didn't use the Frozen Wilds name on the cover. They clearly knew about this and maybe (just maybe) they decided to use a more generic discription instead. 

Perhaps it isn't connected and it IS just a coincidence but it's definitely well worth considering. 

I must have missed the 'fun' part, but ok lol.

I have to mention it's fun for you to understand it's not 'serious'? 

We're talking about the cover of a fucking game here.