Yeah, the prime day sales sell in massive quantities, enough so that even after they end they show up in the hourlies for days afterward and explode up the monthlies.

It's the lie that will bite MS in the ass.  When the slim came out they tried to use it's internal 4k upscaler to compare it to the Pro.  When the S is still behind the normal PS4 let alone about a third of the power of the Pro.  Instead it would be better to build up the Pro as something on another level, then say why the X will be miles better than that.  They have spent all generation telling their fans that the power is much less important than the eco system, they are going to have to overcome their own mantra to sell the X once the initial rush of mainly people who already own an XB1 anyway have bought one.

Who would have thought Prime day would kill the amazon thread, instead of getting people talking about things.

Well this thread died huh?

3+ days since the last update:

HARDWARE:

#4 PS4 UC4 (down 2)
#7 XB1+ 3 digital games (new entry)
#17 NS Neon (up 11) 
#24 NS Grey (up 20)
#63 PS4 Pro (re-entry)
#64 PS4 Pro Destiny 2 (up 9)*
#70 XB1 1TB Halo Wars 2 + 3 digital games (down 52)

SOFTWARE (Pre-orders Only) **

#2 NS Splatoon 2 (up 10)
#6 PS4 Destiny 2 (new entry)*
#8 3DS Pokemon Ultra Sun & Moon Steelbook dual pack (up 1)*
#14 XB1 Destiny 2 (new entry)*

Does not affect this month: *
Software outside of the month only gets added if it's in the top 20: **

Waiting for KH to get a boost after today's trailer.

Splatfest gave splatoon a big boost. Now #2.

Hopefully PS4 will win this month.

Yeah this Switch hype can only last so long. So I really hope they don't run out of time before they even get a chance to capitalize on it.

Well it may very well still win.  Prime Day is an Amazon only thing and Amazon actually doesn't take the lion's share of the market, not even close.  So the big sales here may not be enough to reverberate to the rest of the market.  Not sure, we'll see.  

I think it's best to judge the Switch's demand next year when stock issues are sorted. When we already have a Mario, a Zelda, a Splatoon and it's able to sell at it's normal price of $299 consistently with bundles. I see it ironiong out at around 200-250k a week by then. Probably similar to PS4.

But one thing the Switch doesn't have going for it is the novelty of touch screen gaming and motion controls that the DS and Wii had. Games like Brain Training, Nintendogs, Wii Sports had a draw that not even Nintendo's mainstays have. People who didn't care about Mario or Zelda ended up owning multiple DS's just to play Nintendogs and Brain Training, they were so cheap and had a killer interactive library. And of course by the time the 3DS came around the touch screen novelty had worn off. The Nintendogs draw became insignificant yet 3D Mario still managed to sell 10+ million and Pokemon still done those crazy numbers, and it did all that inside 65 million units. This is because the core Nintendo audience was still there. Those extra 90 million weren't buying those games on DS.

So my point is, while I expect the Switch to be more than a success as far as Nintendo handhelds go, don't expect this thing to do close to PS4 numbers in the end. PlayStation consoles sell so much because they are the industry standard. They are the majority of peoples primary access to the larger spectrum of games in this industry. The Switch can only really go as far as to appeal to the same Nintendo faithful, and while that's still a lot of people, it's still not the wider gaming audience at large. A cool 80 million is possible though.