mrstickball said: If that was the case, then why were his projections the most accurate for the Xbox 360 vs. NPDs actual numbers? The Wii is selling much quicker. The 360 has been out for more than 1 and 1/2 year's without a pricedrop. There are only so many systems consumers are willing to buy given a certain price for the same piece of technology. NPD doesn't count Wal-Mart in their projections. |
It doesn't matter how accurate they were. He's working off a formula.
Greatly simplified example: Lets say one month ioi's data has Xbox 360 selling 100 hardware, and Wii 100. and PS3 30. Cus lets say ioi only has data for 5 stores or so. Then the NPD come in showing Wii at 400k, 360 at 200k, PS3 at 90k. If after several months things proceed accordingly ioi can make a formula that says, Xbox 360 salesX20k=NPD, Wii salesX40k=NPD, and PS3 sales times 30k=NPD, will get close to NPD numbers. It's just a formula. Ioi doesn't ask questions, he just tries to hit NPD numbers, the number that NPD say are right.
All I'm saying is I bet in ioi's RAW DATA, 360 sells much closer to Wii than NPD has it. Which would add to my theory.
Or I bet if you or I worked at a gamestop, we'd notice as many 360's sell as Wii's. We'd probably shrug it off and go "well that's just my store, obviously in the rest of the country Wii does a lot better, because NPD says so". But my theory is that no, that's not the case, we need to start asking questions. Maybe NPD is bullshitting. Maybe they sit there and say "well, Wal Mart must sell a crapload of Wii's because it fits the demographic, well put that in our estimations" but they really dont know what they are talking about and actually Wal Mart sells more 360's.