It seems like tacked on, expensive tech that nobody wants to use. Much like the Wii U Gamepad. Nintendo has to go back to the basics and quit shoving useless tech down people's throats.

I don't care for this at all.

Where is that YouTube video which demonstrated this technology? You could feel the objects by pulling at them.

I just hope implimenting it hardware wise was cheap.
I hope it doesnt demand too much cpu resources, and isnt too hard to code for...

Useless tech? It's next gen rumble. 

I hate rumble, turn off the feature wherever possible.

Back in the Wii days, at least the gimmicks meant it was all cheap.

Inflation man, 250.00$ In 06 is 299.30$ now.

Well, if we could have a lower price rather than feeling icecubes, I definitely would prefer that instead..

If you want to rattle a controller and feel something inside bounce around, open any pad and toss a ball bearing in.