"Nintendo stocks have dropped more than 16 percent in five days, and analysts blame the lukewarm reception of its newest mobile game, Super Mario Run.
On Monday, the company’s shares dropped 7.1 percent, according to the Wall Street Journal, making it the fifth consecutive day Nintendo’s share price has taken a hit. Analysts told the Journal that despite the pre-release hype surrounding Super Mario Run, which in fact spiked Nintendo shares as investors went all in on the game, negative reviews post-release were a major point of concern.
The other big concern investors have with Super Mario Run is the $9.99 price point. Unlike Pokémon Go, Niantic’s very successful mobile game that was released this summer for free with option micro-transactions built in for players to purchase, Super Mario Run costs $9.99 from the get-go. Analysts told the Journal that investors were concerned with the lack of new content Nintendo would be bringing to Super Mario Run, another area where Niantic has succeeded with Pokémon Go.
Super Mario Run launched Dec. 15 and is the top-downloaded game on the app store in North America, but it has failed to reach the top of the charts in Japan. To compare, when Pokémon Go was released, it remained one of the top-downloaded games worldwide for weeks. That game also was behind a huge jump in Nintendo’s stock price, with the company seeing more than $100 million in operating profit between July and September.
Super Mario Run marks the first time that Nintendo’s iconic character is available for players on mobile devices. It’s currently only playable on iOS devices, but Nintendo has confirmed the game will be coming to Android devices in 2017. No exact release date or window for when Android users will be able to get their hands on the game has been given at this time. "