There are 16 different DLC pre-order bonus and all depends on where you preordered yours.
PlayStation Store, Xbox Game Store, or Ultimate Edition
Pre-Order DLC: “Camera Kit (Camera Body and Lens)”
Amazon U.S. or Ultimate Edition
Pre-Order DLC: “Gourmand Set (Two Types of Rare Cooking Ingredients)”
Amazon U.S. or Ultimate Edition
Pre-Order DLC: “Outfit: Royal Raiment”
Deluxe Edition and Ultimate Edition
Pre-Order DLC: “Recolor: 16-Bit Buddies”
PlayStation Store and Xbox Games Store
Pre-Order DLC: “Recolor: Cindymobile”
Square Enix Online Store in North America
Pre-Order DLC: “Recolor: Gold Chocobo”
Amazon U.S.
Pre-Order DLC: “Recolor: Platinum Leviathan”
Deluxe Edition or Ultimate Edition
Pre-Order DLC: “Theme: Big Bang”
PlayStation Store
Pre-Order DLC: “Travel Pack (Fuel Ticket and Hotel)”
Amazon U.S. or Ultimate Edition
Pre-Order DLC: “Weapon: Blazefire Saber (Final Fantasy XIII)”
Amazon U.S.
Pre-Order DLC: “Weapon: Gae Bolg (Final Fantasy XIV)”
Amazon U.S.
Pre-Order DLC: “Weapon: Mage Mashers (Final Fantasy IX)”
Amazon U.S.
Pre-Order DLC: “Weapon: Masamune (Final Fantasy XV)”
All pre-orders
Pre-Order DLC: “Xbox One Avatars: Noctis Costumes and Carbuncle Pet”
Xbox Games Store
Pre-Order Game: “A King’s Tale: Final Fantasy XV“
GameStop and EB Games
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I preordered the Ultimate Edition so I'll be getting 8/16 DLC but seems like a really bad practise. Still I'm sure this doesn't affect the actual gameplay in anyway so whether you get some or no DLC it'll still be what it is.
Let's hope those that get the Season Pass will get all of this as well. Plus im sure they'll release a Goty edition that'll have everything in one hopefully.
Close if posted.
http://kotaku.com/final-fantasy-xv-has-16-different-pre-order-dlc-trailer-1788703045










