I think Kai Arts figurines are usually around the 150$/€ range. So that leaves 120$/€ for the rest. You get a movie, a 5 episode show, a full sized art book, and of course the game. Art books are usually around 30$/€, we can imagine a movie to be in the 15$/€ range. Same thing for the show. That leaves 60$/€ for the game itself. The price is pretty much how much you would pay if you were to buy everything seperately.
I have the Ultimate Collector's edition pre-ordered but I don't know if I want to keep it. I really want to see Square Enix fail, after their constant trolling and insulting business practices since about 2008 or so. All their non-news, non-announcements ("Please be excited", announcing an announcement, the fake FFVII announcement, etc.), and just plain taking their fans for idiots.
*Ugh* I might end up just scalping somone. I don't know.