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Forums - Sony - Blu-ray adoption stats for No Country and Appleseed

FinalEvangelion on 24 March 2008

Since the end of the format war, consumers are increasingly purchasing Blu-ray when given the option of purchasing Blu-ray or DVD. Recent retail reports show that Disney's release of Oscar award-winning film 'No Country for Old Men' has sold between 10-15% of its total home video unit sales on the Blu-ray format. Previously, the industry has been accustomed to seeing high profile day-and-date releases selling between 5-10% on high definition formats.

Warner's recent release of 'Appleseed Ex Machina' has sold nearly 30% on Blu-ray, showing the enthusiasm animation fans have for the high definition format. While the unit numbers for 'Appleseed Ex Mahina' aren't nearly as large as those for 'No Country for Old Men', the implications of this increased adoption rate are nonetheless substantial.

The adult industry too is seeing increased demand for Blu-ray. Adult high definition leader Digital Playground has seen demand for Blu-ray spike in recent months. As more and more standard definition quality content is made available online, fewer people are purchasing adult content on DVD. Blu-ray is seen as a way for the adult industry to re-energize slowing home video sales.

As had been predicted, many consumers have been holding out from purchasing Blu-ray titles because of the format war. Now that Blu-ray has been named the victor, more and more consumers and picking up Blu-ray titles every Tuesday.

 http://www.blu-ray.com/news/?id=1138

 

While it isn't too surprising for Appleseed to get 30% as I know quite a few anime fans with a PS3 and there is not so much mainstream appeal, the impressive one is No Country for Old Men getting 10-15%.  That's the Best Picture, which means it has a huge mainstream appeal.

 

For a market that takes time to pick up (DVD did also the first few years), it looks like its gaining.  The next step will be to get Blu-ray movies on the shelf down to $20, and mark SD DVD down a little from current prices. But I remember the days of SD DVDs being over $30.



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ssj12 on 24 March 2008

now the real format war begins SD-DVD vs Blu-ray, looks like Blu-ray might have a stronger footing then originally expected this early in the war.



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NintendoMan on 24 March 2008

Looks like Blu-Ray is making headway. I still hate though.



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kingofwale on 24 March 2008

As a huge anime fan myself, I would love to see MORE anime movies on bluray. Frankly, I'm sick of 3-4 episodes per disc and charging 40 bucks for 18 episodes.

Give me just 1 disc and charge 25 bucks for it. I'm all in.

10% is a good number for Blu-Ray right now. I am hoping 15-20% by the end of the year. and overtake DVD in 5 years.



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akuma587 on 24 March 2008

Yeah, anime would look badass in hi-def. I was one of the ones who bought No Country for Old Men on Blu-Ray. I still need to watch it, but it is supposed to have one of the best hi-def transfers out there, which moved it from a probable purchase to a definite one. If the movie looks like crap on hi-def, no point in wasting my money. I can pirate the DVD way too easily.



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LISMDK on 24 March 2008

Interesting. Anyway, I bought No Country for Old Men on Blu-Ray and its frigin awesome.



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PooperScooper on 24 March 2008

"bla blah blah blu-ray is useless... its a stupid accessory blah blah sony spent a decade of profit on it blah will never beat dvd"

do i do a good gge impression?



akuma587 on 24 March 2008
PooperScooper said:
"bla blah blah blu-ray is useless... its a stupid accessory blah blah sony spent a decade of profit on it blah will never beat dvd"

do i do a good gge impression?

 Yes...yes, you did.



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It is hard to shed anything but crocodile tears over White House speechwriter Patrick Buchanan's tragic analysis of the Nixon debacle. "It's like Sisyphus," he said. "We rolled the rock all the way up the mountain...and it rolled right back down on us...."  Neither Sisyphus nor the commander of the Light Brigade nor Pat Buchanan had the time or any real inclination to question what they were doing...a martyr, to the bitter end, to a "flawed" cause and a narrow, atavistic concept of conservative politics that has done more damage to itself and the country in less than six years than its liberal enemies could have done in two or three decades. -Hunter S. Thompson

makingmusic476 on 24 March 2008

Excellent numbers.



SpartanFX on 24 March 2008

wow,,now that's impressive for a new technology,,sony should be thankfull to us PS3 owners,,and ofcourse thankfull for their smart engineers.