Long story short, as with high end GPU's, Occulus Rift is an enthusiast level peripheral and displays at a resolution higher than the vast majority of gamer's already play at (2160x1200). It's a new technology, that has more in it than just a specialized display. That having been said, he agreed they shouldn't have suggested the $350 ballpark like they did for so long (though, he also suggests people really shouldn't have accepted that ballpark either). Additionally he warns that pricing it so high, with the GPU requirement, could potentially cause issues with adoption that would also translate into lack of software (like Kinect or Move).
This will likely be something Sony pays attention to, to try and price it in a range people can afford.








$600 + $100 or so on games, and none of quality high enough to guarantee me replaying or being hopeful of future releases.